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Daguan accompanies you home: Chinese liquor brand story-Wenjun liquor

2018-12-07Source:www.bvrcn.com

With traditional craftsmanship and the the selection of pure alcohol from the first production procedure, it is blended by the national-level liquor master, Wu Xiaoping. There are three liquor product under Wenjun brand, which are Wenjun, Tianxian and the limited edition of "Master’s Selection 55". They were highly praised as “sweet and elegant, rich and fragrant” by top experts in Chinese liquor industry. 

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Wenjun Liquor is a high-end liquor brand created by Moët Hennessy - Louis Vuitton, LVMH Group. Wenjun Manor, located in one of the four major liquor towns of Sichuan, Qionglai(formerly known as Linlai), which is the first production enterprise invested by LVMH Group in Asia. It reflects the respect and protection of the local brewing tradition., and it is the home of spirit and material of Wenjun brand.

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We have been adhering to the brewing tradition of more than 400 years which started from the Ming Dynasty. At the same time, we integrated enterprise management operation mode and brand operation concept which are internationalized and modernized, and we always stick to the idea of perfection.Today Wenjun lilquor inherits the courage, firmness and passion of the Tang Dynasty woman, Zhuo Wenjun, who lived more than 2,000 years ago, and it shines in the Chinese high-end liquor market.

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The history of liquor-making in Qionglai started from 3,000 years ago. The origin of Wenjun liquor can be traced back to the Xihan Dynasty more than 2,000 years ago. There are also record in the history books about good liquors selected to be palace tribute for the Emperor, such as “Linyi Wine”, “Shantou Spring” and “Zhuo female Spring”. " There are also fine literary verses by historical writers and poets spreaded along with the fine liquors, such as sentences by poets Du Fu and Lu You.

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Author:Daguan
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