Samsung Mobile officially announced that the all-round musician Zhang Yixing was the brand spokesperson for Samsung Mobile Asia on December 10th. At the same time, the two sides will also jointly launch the "2019 Music Seeds Project".

The Launching of the Seeds Program created a new model for the endorsement and cooperation.

The “2019 Music Seeds Project” aims to enable the children in poor and less-developed area have the opportunity to get in touch with music and ignite their music dream. At the same time, the long-term training of music talents and the “Reciprocation Plan ” ensure the longevity and sustainability of this charity project. The plan will be first launched in Zhang Yixing's hometown in Hunan, and Zhang Yixing will be invited to participate as a spokesperson. The plan is to popularize music education in poverty-stricken areas and implement music seed breeding, training and reciprocation programs through this charity project. Let children from poor areas have equal access to music education, feel the charm of music, and continue to use music to enlighten wisdom. 

This project has also been highly recognized and strongly supported by the Hunan Provincial Committee of the Communist Youth League. It is hoped that this project will provide more opportunities for children to realize their dreams.

Different from ordinary public charity activities or endorsements, this time, the cooperation of public charity project between Samsung mobile phone and Zhang Yixing not only broke the traditional endorsement mode between enterprises and stars, but also benefited the society.

Not only endorsement, the two sides will also work together to build a public charity plan.

Samsung and Zhang Yixing have never stopped contributing in this regard of public charity. It is also the sense of social responsibility and common pursuit that both sides have shown in the cause of public charity which gives deeper meaning to the endorsement cooperation between the two sides.

Samsung's first Asian brand spokesperson is remarkable.

In addition to his contribution to the cause of public welfare, Zhang Yixing has made many outstanding achievements and acquired extraordinary honors since his debut. Just like his ID on social media, “Try hard and work harder”. Zhang Yixing has influenced many young people with this spirit of hard work and has become a role model in their eyes. Since his debut, not only Zhang Yixing's talents have been fully demonstrated, but his dedication to his works and his constant innovation spirit have also been loved and sought after by fans. At the same time, Zhang Yixing still maintains the original enthusiasm, breaks through self with constant innovation, and brings many high-quality works. It is also the spirit of pursuing the ultimate innovation coincides with the brand concept of “meaningful innovation” that Samsung Mobile has been adhering to.

Under the interpretation of Zhang Yixing, the Samsung Galaxy A8s has brought many surprises to consumers, just as exciting as the innovative elements he presents in every new work. The Galaxy A8s is its first mobile using black-and-white full-screen, which gives a new look to the full-screen of the current mobile phone, giving young consumers a different sense of freshness. In addition, the gradient cool color appearance also brings a mysterious temperament to consumers who like to show their personality. As the back-placed three cameras design that Samsung adopted this time, it enables consumers who like to record their lives to share more splendid moments through different time frames of these cameras.

Break through and innovate, work hard on public charity, advance together, and create the future. The cooperation between the two parties is just like the words above. Regardless of the market or public charity, Samsung Mobile and Zhang Yixing will further bring more meaningful activities to consumers, fans and the public. While providing high-tech products and quality services to consumers, we will jointly contribute more to China's public charity. 

(Article cover images are from online media source.)