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China Brand Value Evaluation System has once again showed its strength and will soon become a historic turning point for China brand circle.

2018-12-29Source:www.bvrcn.com

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The year of 2018 is the 40th anniversary of China's reform and opening up. The achievements made in China's 40 years of reform and opening up have once again aroused people's high recognition of this milestone in China’s economic policy. At first, China learned the market economy from the West. Today, the China’s economy has achieved rapid growth in terms of both “quality” and “quantity”, and the world economy is not intact without it. The China Brand Value Network(www.bvrcn.com) was born in the context of Chinese brands experiencing from drastic expansion to stable development. Ms. Song Jinhong, CEO of China Brand Value Network, took the lead in proposing that Chinese Brand should have its own value, and she found that brand value evaluation can play an important role in the development of enterprises. She is the first person in China to implement the evaluation of brand value and build the China Brand Value Network(www.bvrcn.com)

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(Interface of App developed by China Brand Value Network)

Brand Value

Brand value is the core part of brand management and an important indicator that separates it from similar brand competitors. In the respect of brand competitive advantage, it has been mentioned that the brand's assets are mainly reflected in the core value of the brand, or the core value of the brand is also the essence of the brand.

1. It refers to the amount calculated by the brand at a certain point in time, using a similar tangible asset valuation method - market price. If it is appropriate or identifiable, it can appear on the balance sheet. Brands have unlimited vitality as intangible assets, and the goodwill of the purchased company must be capitalized on the balance sheet. The brand value does not need to be amortized on the income statement, but it must pass the annual loss test. If the value decreases, the carrying value must be reduced.

2. It refers to the comprehensive image of the brand in the minds of the customer, which includes its attributes, quality, level, culture, personality, etc., representing the value that the brand can bring to the demander.

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China Brand Value Evaluation System

China Brand Value Network(www.bvrcn.com) established China's first brand value evaluation system, and once again showed its strength on January 19, 2019 by announcing The 3rd Top 100 China Brand Value. It will become the historic turning point for China brand circle. China Brand Value Network releases the evaluation of China's brand value and industry rankings and brings together strong brands at home and abroad to spread brand value. 

Brand value evaluation criteria.

Adhering to the principles of corporate sustainable operation, economic value, expected income, and financial stability, based on the public data from 2013 to 2018 and prior, combined with field research and consumer research data, market data, the Top 100 Rankings for China Brand Value is researched and published in seven dimensions and systems with detailed data collected. It covered 24 industries, reflecting and predicting to some extent the development status and trend of China's strong brands, confirming the fruitful results that Chinese brand enterprises achieved in the supply-side reform background.

The evaluation criteria adopted by this website are convergence of efforts from many experts and scholars in Peking University, Tsinghua University, Policy Research Office of the CPC Central committee, National Development and Reform Commission, State-owned Assets Supervision and Administration Commission, Ministry of Finance, Ministry of Culture, National Bureau of Statistics, People's Bank of China, Beijing Normal University, and Communication University of China. We hope that it can play a role in corporate valuation, mergers and acquisitions, financing and enhancing brand competitiveness, and thus help Chinese brands truly stand in the forest of world's different nations. The following information needs to be provided for enterprise evaluation: brand origin, brand establishment time, brand core competitiveness, international sales scope, sales in China, honorary awards, business license, company profile, patents, non-patent technology, intellectual property documents, trademarks documents, such as registration certificate, registration documents, documents about brand building, marketing, production and operation, research and development, industry situation, financial overview, social responsibility fulfillment, corporate (corporate leader) image publicity materials. The information provided is basically from the company's corporate statements, reviewed by the China Brand Value Network, and then evaluated accordingly. The evaluation of brand value must not only take into account the impact of the brand on the added economic value for the company, but also the expected future earnings created by the brand for the long-term operation of the company. It reflects the degree of influence of the brand on the business or on the customer's purchase decision, and the impact of the level of the company's management on the future business income risk. It predicts the future brand income of the company from a long-term perspective. 

The brand value evaluation system adheres to and guides enterprises on the value acknowledgement of “holding on quality, persisting in innovation, emphasizing brand building, embodying social value, reflecting social responsibility and obligation, and actively participate in internationalization”. The brand value of an enterprise is not static and will change with its own situation and the external environment. Therefore, we will regularly evaluate the brand value of the trademark and brand in order to understand the changes and capture and analyze the key factors of these changes. Brand value will enhance brand competitiveness, brand influence, enthusiasm, extension and premium value; and will play a greater role in capital markets and corporate financing activities and promote capitalization operations, and facilitate the securitization of trademark and brand and the development of trust businesses.

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(Put brand, quality, production all on top priority)

Author:www.bvrcn.com
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