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Discuss about brand value and announce Top 100 brands: the 3rd China Brand Value Forum was successfully held

2019-01-23Source:www.daguan.com

In today's commercial society, the phenomenon of product homogenization has intensified, and the competition of enterprises are becoming more and more fierce during the process of their business development. So how should we do to stand out and to be customers’ first choice? Here, the importance of brand is put in front of us. When facing product with brand and the one without brand, customers will naturally choose the one with brand; when facing product with weak brand and the one with strong brand, customers will definitely choose the one with strong brand. Brand value is always the core topic of brand building and exhibition.

As the core element of brand management, brand value is also an important distinguishing symbol between different competing products. As for the advantages of brand competition, Michael E.Porter mentioned that brand equity is mainly reflected in the core value of the brand, or the core value of a brand is also the essence of the brand.

With the continuous development and maturity of China's commodity economy, the discussion on brand value and the valuation and release activities about brand value are also increasing. Therefore, an authoritative, fair and influential appraisal and discussion platform has become an urgent need of the economic community and consumers.

Aggregate Chinese wisdom and focus on branding. On January 19, 2019, the 3rd China Brand Value Forum and 2019 China Top 100 Brand Value Conference were successfully held in the Dongxu auditorium of School of Economics Peking University. The forum is jointly hosted by the research group of Peking University China Brand Value Evaluation Research Platform and China Brand Value Network and organized by Shenzhen Daguan Advertising Company(Beijing Branch).

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The guests attending the forum include: Mr. Mao Linkun, former Deputy Director of the General Office of the CPC Central Committee; Mr. Ji Peiding, former Deputy Minister of the Ministry of Foreign Affairs; Mr. Ai Feng, former Chief Editor of the Economic Daily and Chairman of the Brand Union Think Tank; Mr. Ye Xiangxun, former Director of the Hongkong and Macau office of the Supervisory Committee of the State-owned Assets Supervision and Administration Commission; MS Aiho Hosonuma, Associate Professor of Economy Management and Research Department of Japan SBI University; Mr. Zhangjun, Vice President of Aoyuan Group Company; Mr. Jiang Yutong, General Manager of Seazen Holdings Co., Ltd.(Kunming); Ms Song Jinhong, Secretary General of the Peking University China Brand Value Evaluation Research Platform; several foreign friends; experts and scholars. The forum is hosted by Dr. Yan Yu, Director of the Strategic Cooperation Office of School of Economics Peking University. Representatives from government, academia, industry and media sectors, teachers, students and alumni of Peking University, more than 200 people attended the forum. 

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Change with the situation, take the opportunity and make right judge and choice.Brand value is the one of the important signs of the development of the times. After 40 years of reform and opening up, China's economy has entered a new era, and brand strategy has become an important breakthrough in promoting supply-side reform. Experts and scholars, political and business guests deeply analyze the rules of brand value, study the general trend, explore the road of characteristic development, promote high-quality development, and converge the consensus of brand building.

First of all, Mr. Cui Jianhua, secretary of the Party Committee of School of Economics Peking University, delivered a speech for the forum. He pointed out that brand is the basis of survival and the key to development. Chinese brands show the power of the country’s economic development. Later, he delivered a keynote speech entitled Embrace the Future with New Economy. He interpreted the development of China’s new economy from the perspective of the root and meaning of the new economy.

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Mr. Cui Jianhua, secretary of the Party Committee of School of Economics Peking University, delivered a keynote speech on Embrace the Future with New Economy

Ai Feng, the former Chief Editor of the Economic Daily and Chairman of the Brand Union Think Tank, delivered a keynote speech on "Brand Internationalization". He proposed that China's own brand can not only promote the development of the company itself, but also elevate the economic level of the whole country. Brand value is both cultural and social. The brand internationalization strategy is a clear and steadfast.

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Ai Feng, the former Chief Editor of the Economic Daily and Chairman of the Brand Union Think Tank, delivered a keynote speech on "Brand Internationalization".

Associate Professor, MS Aiho Hosonuma, from SBI University of Japan delivered a keynote speech on " Brand Strategy of Two Japanese Centennial Enterprises - SHISEIDO & TORAYA". She explained that the Japanese brand is unique and popular in the world, and has a profound historical relationship with Chinese Confucian culture. The Japanese brand takes "quality" as the root and the spirit of Confucianism as the soul. It is unique and has opened up the blue ocean in the competition of the strong country brand. It stands out and explored a “blue ocean” in the world brand competition and gives people a unique inspiration.

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Associate Professor, MS Aiho Hosonuma, from SBI University of Japan delivered a keynote speech on " Brand Strategy of Two Japanese Centennial Enterprises - SHISEIDO & TORAYA".

Mr. Zhang Jun, Vice President of Aoyuan Group, delivered a keynote speech on " Aoyuan's Strategy and Its Brand Development". “The wise man changes with time”. Aoyuan Group adheres to the development concept of “stable, upward and diversified”. As the creator of China's composite real estate and the pioneer of China's theme real estate innovation concept, Aoyuan Group, lead by the party, builds and develops country complex industry, execute the poverty alleviation strategy, and devote on charity activities. It takes the social responsibility as a Chinese brand, and creates its significance.

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Mr. Zhang Jun, Vice President of Aoyuan Group, delivered a keynote speech on " Aoyuan's Strategy and Its Brand Development".

Ms Song Jinhong, Secretary General of the Peking University China Brand Value Evaluation Research Platform, released the Top 20 China Brand Value Rankings. The total brand value of companies on the 2019 China Top 100 Brand Value Rankings is 10,510 billion yuan, covering 22 industries and 18 provinces and cities (districts). There were 6 Chinese brands with a value of more than 300 billion yuan, 6 with a brand value between 200 billion and 300 billion yuan, and 22 with a brand value between 100 billion and 200 billion yuan. The rankings reflects the development status and trends of China's strong brands to a certain extent, which confirms the fruitful achievements of Chinese brands in the context of supply-side reform. Ms. Song Jinhong announced the 2019 China Top 100 Brand Value Rankings. The companies ranked 1st to 15th were Tencent Holdings Limited, Alibaba Group Holdings Limited, Industrial and Commercial Bank of China Limited, China Construction Bank Corporation, China Mobile Limited, Huawei Technologies Co., Ltd., Bank of China Co., Ltd., China Ping An Insurance (Group) Co., Ltd., Agricultural Bank of China Co., Ltd., China Petroleum & Chemical Corporation, Shanghai Automotive Group Co., Ltd., China National Petroleum Corporation, China State Construction Corporation, China Shenhua Energy Co., Ltd. and China International Airlines Co., Ltd.

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Ms Song Jinhong announced the 2019 China Top 100 Brand Value Rankings

In the round-table dialogue session, Mr. Ji Peiding, former Deputy Minister of the Ministry of Foreign Affairs, Mr. Ye Xiangxun, former Director of the Supervisory Committee of the State-owned Assets Supervision and Administration Commission, Mr. Jiang Yutong, General Manager of Seazen Holdings Co., Ltd.(Kunming), Mr. Yu Jinlong, Associated Creator of Celebrity Circle of Brand Value of China Brand Value Network and other guests held benign interactions about excellent brand and country strength, sharing their experiences on brand building. The guests reached consensus that entrepreneur spirit in a new era is needed in order to build excellent Chinese brands and participate global business competition.

With great future ahead, we should advance bravely. There is a long way to go for Chinese brands. The brand power is rising, and the value of brand will continuously be released. The brand value reflects the strength of China's own brand, and represents the upgrade from “Made in China” to “Innovate in China”. China Brand Value Forum is a high land of academic research which converges sectors of academia, industry, politics. It completes brand valuation system, cultivate unique brands, promote the internationalization of brand building, disseminate business civilization, build high-level academic platform. The forum successfully concluded in a rigorous, warm and deep atmosphere.

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The following is the rankings list from no. 1 to 15:

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Author:Daguan
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