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Enforce the timeliness of brand communication: the 3rd China Brand Value Forum was successfully held

2019-01-29Source:www.bvrcn.com

Aggregate Chinese wisdom and focus on branding. On January 19, 2019, the 3rd China Brand Value Forum and 2019 China Top 100 Brand Value Rankings Conference were successfully held in the Dongxu auditorium of School of Economics Peking University. The forum is jointly hosted by the research group of Peking University China Brand Value Evaluation Research Platform and China Brand Value Network and organized by Shenzhen Daguan Advertising Company(Beijing Branch).

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The guests attending the forum include: Mr. Mao Linkun, former Deputy Director of the General Office of the CPC Central Committee; Mr. Ji Peiding, former Deputy Minister of the Ministry of Foreign Affairs; Mr. Ai Feng, former Chief Editor of the Economic Daily and Chairman of the Brand Union Think Tank; Mr. Ye Xiangxun, former Director of the Hongkong and Macau office of the Supervisory Committee of the State-owned Assets Supervision and Administration Commission; MS Aiho Hosonuma, Associate Professor of Economy Management and Research Department of Japan SBI University; Mr. Zhangjun, Vice President of Aoyuan Group Company; Mr. Jiang Yutong, General Manager of Seazen Holdings Co., Ltd.(Kunming); Ms Song Jinhong, Secretary General of the Peking University China Brand Value Evaluation Research Platform; several foreign friends; experts and scholars. The forum is hosted by Dr. Yan Yu, Director of the Strategic Cooperation Office of School of Economics Peking University. Representatives from government, academia, industry and media sectors, teachers, students and alumni of Peking University, more than 200 people attended the forum.

Change with the situation, take the opportunity and make right judge and choice. Brand value is the one of the important signs of the development of the economic. After 40 years of reform and opening up, China's economy has entered a new era, and brand strategy has become an important breakthrough in promoting supply-side reform. Experts and scholars, political and business guests deeply analyze the rules of brand value, study the general trend, explore the road of characteristic development, promote high-quality development, and converge the consensus of brand building.

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Ms Song Jinhong, Secretary General of the Peking University China Brand Value Evaluation Research Platform, released the Top 20 China Brand Value Rankings. The total brand value of companies on the 2019 China Top 100 Brand Value Rankings is 10,510 billion yuan, covering 22 industries and 18 provinces and cities (districts). Tencent is listed on the top with 676.7 billion yuan; Alibaba ranks the second with 603.3 billion yuan; China Industrial and Commercial Bank took the third place with 428.1 billion yuan. The rankings reflects the development status and trends of China's strong brands to a certain extent, which confirms the fruitful achievements of Chinese brands in the context of supply-side reform.

With great future ahead, we should advance bravely. There is a long way to go for Chinese brands. The brand power is rising, and the value of brand will continuously be released. The brand value reflects the strength of China's own brand, and represents the upgrade from “Made in China” to “Innovate in China”. China Brand Value Forum is a high land of academic research which converges sectors of academia, industry, politics. It completes brand valuation system, cultivate unique brands, promote the internationalization of brand building, disseminate business civilization, build high-level academic platform. The forum successfully concluded in a rigorous, warm and deep atmosphere.

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The following is the rankings list from no. 1 to 15:

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The announcement of the 2019 China Top 100 Brand Value rankings is an important measure to establish a brand valuation mechanism with Chinese characteristics, to build positive energy for Chinese brands, and to promote Chinese brands to the world. It is also an important meeting to implement the requirement of “establish more globally-eminent Chinese brand” in the government work report and to promote “the transformation from China product to China brand”. 

The generation process of the 2019 China Top 100 Brand Value Rankings has a feature of “authority of the valuation platform”, “normative of the finalist standard”, “fairness of the selection process”, and “scientificity of the valuation method”.  In a scientific way, the ranking order and the qualification criteria ensure that the valuation results are scientific, fair, open and recognized.

We hope that the listed companies get close contact with the China Brand Value Network, so that more key information such as brand dynamics, innovation and core competitiveness can be shared with them, by which we can timely update the valuation results and ensure a up-to-date communication.

You can provide the following information:

Brand origin, brand establishment time, brand core competitiveness, international sales scope, sales in China, awards, business license, company profile, patents, non-patent technology, intellectual property documents, trademarks, registration certificates, registration documents, brand building status, marketing situation, production and operation situation, research and development, industry situation, financial situation, social responsibility performance, corporate (corporate leadership) image publicity materials, innovation, brand slogan, etc.


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Author:bvrcn.com
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