Brand is the weathervane of the times. After 40 years of reforms and opening up, the Chinese economy has entered a new era. 

Brand strategy has become one of the breakthroughs for economic reforms. 

From the “three transformations” to the “China Brand Day”, strengthening brand building and conducting research on the development of fundamental brand theory and valuation is an significant part of increasing quality and progress, achieving high-quality development, and further meeting the needs of the people for a better life.

International brands are an important part of big countries. With the profound reform of China’s manufacturing strategy, facing the fierce international competition, Chinese brands are leaping over the “Thucydides’s Trap” and have entered the high-end sector of the international industrial chain. 

The rise of Chinese economy, the revival of Chinese civilization, and the large international market have provided vitality for Chinese brands. 

Chinese Brand Leaders Alliance should seize the current strategic opportunities of the international industrial division of labor on manufacturing sector to strengthen negotiation and dialogue, industrial joint action, and implement group develop strategy, and make unremitting efforts to build world-class brands.

Realizing the dream of becoming a nation with strong brand power is a great and long-term cause; dedicate to the rise of Chinese brands is a glorious and arduous mission. 

China Brand Value Network(www.bvrcn.com)  is willing to exert its energy for building an internationally competitive Chinese brand, contributing to the prosperity and development of China's economy under the new normal, and making brand value assessment more scientific, fair and just. Provide industry assessment criteria.

Aggregate Chinese wisdom and focus on branding.

On January 19, 2019, the 3rd China Brand Value Forum and 2019 China Top 100 Brand Value Conference were successfully held in the Dongxu auditorium of School of Economics Peking University.

The forum is jointly hosted by the research group of Peking University China Brand Value Evaluation Research Platform and China Brand Value Network and organized by Shenzhen Daguan Advertising Company(Beijing Branch).

The guests attending the forum include: Mr. Mao Linkun, former Deputy Director of the General Office of the CPC Central Committee; Mr. Ji Peiding, former Deputy Minister of the Ministry of Foreign Affairs; Mr. Ai Feng, former Chief Editor of the Economic Daily and Chairman of the Brand Union Think Tank; Mr. Ye Xiangxun, former Director of the Hongkong and Macau office of the Supervisory Committee of the State-owned Assets Supervision and Administration Commission; MS Aiho Hosonuma, Associate Professor of Economy Management and Research Department of Japan SBI University; Mr. Zhangjun, Vice President of Aoyuan Group Company; Mr. Jiang Yutong, General Manager of Seazen Holdings Co., Ltd.(Kunming); Ms Song Jinhong, Secretary General of the Peking University China Brand Value Evaluation Research Platform; several foreign friends; experts and scholars.

The forum is hosted by Dr. Yan Yu, Director of the Strategic Cooperation Office of School of Economics Peking University. Representatives from government, academia, industry and media sectors(Xinhua, People’s Daily,CCTV, BTV, China Daily, China Business Times, China Enterprise News, Guangming Network, Xinhua Network, China Network), teachers, students and alumni of Peking University, more than 200 people attended the forum.

There was a strong atmosphere of study, and people are analyzing brand factors and elements, advantages of accumulate competition, brand strategy realization, value exhibition which reflected a spirit of humanism.

The 3rd China Brand Forum aggregated well-know brand experts in China to explain and study the rules and achieve consensus on “brand makes a nation strong“

The audience listened carefully and enjoyed themselves with frequent applause.

Change with the situation, take the opportunity and make right judge and choice.Brand value is the one of the important signs of the development of the economic.After 40 years of reform and opening up, China's economy has entered a new era, and brand strategy has become an important breakthrough in promoting supply-side reform.Experts and scholars, political and business guests deeply analyze the rules of brand value, study the general trend, explore the road of characteristic development, promote high-quality development, and converge the consensus of brand building.

First of all, Mr. Cui Jianhua, secretary of the Party Committee of School of Economics Peking University, delivered a speech for the forum.He pointed out that brand is the basis of survival and the key to development.Chinese brands show the power of the country’s economic development.Later, he delivered a keynote speech entitled Embrace the Future with New Economy.He interpreted the development of China’s new economy from the perspective of the root and meaning of the new economy.

Mr. Cui Jianhua, secretary of the Party Committee of School of Economics Peking University, delivered a keynote speech on Embrace the Future with New Economy

Ai Feng, the former Chief Editor of the Economic Daily and Chairman of the Brand Union Think Tank, delivered a keynote speech on "Brand Internationalization". He proposed that China's own brand can not only promote the development of the company itself, but also elevate the economic level of the whole country.Brand value is both cultural and social. The brand internationalization strategy is a clear and steadfast.

Mr. Ai Feng, delivered a keynote speech on "Brand Internationalization".

Associate Professor, MS Aiho Hosonuma, from SBI University of Japan delivered a keynote speech on " Brand Strategy of Two Japanese Centennial Enterprises - SHISEIDO & TORAYA". She explained that the Japanese brand is unique and popular in the world, and has a profound historical relationship with Chinese Confucian culture.The Japanese brand takes "quality" as the root and the spirit of Confucianism as the soul. It is unique and has opened up the blue ocean in the competition of the strong country brand. It stands out and explored a “blue ocean” in the world brand competition and gives people a unique inspiration.

Associate Professor, MS Aiho Hosonuma, from SBI University of Japan delivered a keynote speech on " Brand Strategy of Two Japanese Centennial Enterprises - SHISEIDO & TORAYA".

Mr. Zhang Jun, Vice President of Aoyuan Group, delivered a keynote speech on " Aoyuan's Strategy and Its Brand Development".

The wise man changes with time and situation.Aoyuan Group adheres to the development concept of “stable, upward and diversified”. As the creator of China's composite real estate and the pioneer of China's theme real estate innovation concept, Aoyuan Group, lead by the party, builds and develops country complex industry, execute the poverty alleviation strategy, and devote on charity activities. It takes the social responsibility as a Chinese brand, and creates its significance.

Mr. Zhang Jun, Vice President of Aoyuan Group, delivered a keynote speech on " Aoyuan's Strategy and Its Brand Development".

Ms Song Jinhong, Secretary General of the Peking University China Brand Value Evaluation Research Platform, released the Top 20 China Brand Value Rankings.The total brand value of companies on the 2019 China Top 100 Brand Value Rankings is 10,510 billion yuan, covering 22 industries and 18 provinces and cities (districts).Tencent is listed on the top with 676.7 billion yuan; Alibaba ranks the second with 603.3 billion yuan; China Industrial and Commercial Bank took the third place with 428.1 billion yuan.The rankings reflects the development status and trends of China's strong brands to a certain extent, which confirms the fruitful achievements of Chinese brands in the context of supply-side reform.

Ms. Song Jinhong announced the 2019 China Top 100 Brand Value Rankings.

In the round-table dialogue session, Mr. Ji Peiding, former Deputy Minister of the Ministry of Foreign Affairs, Mr. Ye Xiangxun, former Director of the Supervisory Committee of the State-owned Assets Supervision and Administration Commission, Mr. Jiang Yutong, General Manager of Seazen Holdings Co., Ltd.(Kunming), Mr. Yu Jinlong, Associated Creator of Celebrity Circle of Brand Value of China Brand Value Network and other guests held benign interactions about excellent brand and country strength, sharing their experiences on brand building.

The guests reached consensus that entrepreneur spirit in a new era is needed in order to build excellent Chinese brands and participate global business competition.

With great future ahead, we should advance bravely.There is a long way to go for Chinese brands.The brand power is rising, and the value of brand will continuously be released.The brand value reflects the strength of China's own brand, and represents the upgrade from “Made in China” to “Innovate in China”.

China Brand Value Forum is a high land of academic research which converges sectors of academia, industry, politics. It completes brand valuation system, cultivate unique brands, promote the internationalization of brand building, disseminate business civilization, build high-level academic platform.The forum successfully concluded in a rigorous, warm and deep atmosphere.

The following is the rankings list from no. 1 to 15: