China Brand Value Network(www.bvrcn.com) pays attention to brand strategy research, brand valuation, brand value promotion and dissemination, and we are focusing on quality and professional brands.

The Universal Red Road refers to the mysterious and wide track in brand development, the road ahead is full of mystery, worthy people to explore, in line with the international route.

Is there common genes in successful brands? What’s the necessity of the successful brands?

From establishment to mature development, any business or country is trackable on the road of development. It is the collision between brand culture communication and intelligence, which is also capable of bringing valuable lessons for emerging companies and countries. The vivid story of the strong growth of these well-known brands impacted the Chinese customers through endeavor in hardship is impressive. People are trying to crack the success code of these brands, and the process of answering this question also attracted broad attention from the society.

Brand equity refers to market benefit that the brand generates, and the brand is an important part of intangible assets.

Brand equity (Brand Equity) are a series of assets and liabilities that associated with the brand, brand names and logos, which can increase or decrease the value of the product or service sold. It mainly includes five aspects, which are fidelity, awareness, acknowledgment, association, premium capacity, profitability and other proprietary assets (such as trademarks, patents, channel relationships, etc.) These assets provide value to consumers and businesses in mutiple ways.

Brand equity plays a pivotal role in the Universal Red Road, and it is an embodiment of brand economy benefit and also a backbone for the brand to go further. With abundant assets, companies can better innovate and develop their brands, so the brand road can be wider and easier to go.