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Powerlong Real Estate, a well-known Chinese real estate brand

2018-11-12Source:Daguan net

Established on July 18, 2007, focusing on the development and operation of comprehensive commercial real estate projects with high-quality, large-scale and multiple business type, Powerlong Real Estate Holdings Co., Ltd. is the first commercial real estate company listed in Hong Kong.


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Founder

Xu Jian Kang, founder and chairman of Powerlong Group.



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Logo meaning

For many years, it has been rated as one of the Top 50 Real Estate Companies in China, the Top 5 Chinese Commercial Real Estate Enterprises, the Top 10 Listed Chinese Real Estate Companies, the Top 5 Brand Value of Chinese Commercial Projects, and the Top 5 Brand Value of Chinese Commercial Real Estate Companies.


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Innovation

Powerlong will also continue to consolidate its core competitiveness, explore new models for future industry development, build benchmarking brands, bring more high-end products and quality supporting services to the market, and maintain the leading position on both scale and quality of its business in China. “Business innovation” mainly includes “Internet” and “finance”. However, the ultimate goal of both is to better serve Powerlong’s commercial real estate development. The former is to “understand consumer shopping habits” while the latter focuses on “Low-cost funds".

Powerlong has initiated business cooperation discussions with many shopping centers with the hope to establish the platform first. This platform can accommodate various kinds of apps that capable of understanding the data of consumer spending habits with the ultimate goal to serve its commercial real estate. ”



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Competitiveness

Commercial real estate + Culture and art

The real estate industry has entered the silver age. Powerlong Real Estate has shifted its business development focus from “quantity ”and diversified to “quality” with the persistence on the strategy of “focusing on quality product”. Its businesses in commercial real estate, hotel tourism, culture and art industries advance with the times, and have formed a new development pattern especially with the combination of culture and art and commercial real estate. Utilizing its accumulated advantages in the cultural industry, Powerlong created a typical commercial community rich in cultural and artistic and residential atmosphere with the combination of commercial real estate with culture and art. At the same time, by integrating various cultural facilities into commercial development and striving to be an operator of urban complex, Powerlong Real Estate has injected cultural connotations into its projects and created an artistic ecological environment for them.



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Brand Culture

[Corporate mission] Prosper the city and create value.

[Corporate spirit] Integrity, respect and modesty, innovation, dedication

[Development Vision] Become a leading urban complex operator that is respected and leads China.

[Corporate brand] Powerlong grows with the city.



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Brand slogan

Powerlong grows with the city.


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Brand strategy

The brand strategy is to “profoundly cultivate the market in Yangtze River Delta region”. The integration of the real estate, commerce, hotel, culture and other industrial sectors, enables Powerlong opened up a unique business mode which combines multi-business model and the development of the clients and jointly elevates its brand. By integrating art museums, art centers, art-themed hotels and other features into its commercial projects, Powerlong injected cultural connotations into commercial projects and created a high-quality commercial community that meets people's tastes and abound with cultural and artistic atmosphere. Thus gradually formed a distinction from city complex operators in other cities. 



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Author:Dawn
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