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Innovate World-Class “Brand Board on Securities Markets with Internet Support” and Disseminate Benefits From Brand Value on Securities Market

2018-11-21Source:Daguan

The Inaugural Ceremony of International Brand (Value) Committee of Beijing Association for the Promotion of Asia-Pacific Economic Cooperation

The grand opening ceremony of “2018 Asia-Pacific International Economic Cooperation Annual Conference and the Inaugural Meeting of International Brand (Value) Committee of Beijing Association for the Promotion of Asia-Pacific Economic Cooperation” is held by BJAPEC and China Brand Value Network(www.bvrcn.com) in the morning of November 21, 2018 in Beijing.

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 The international political and economic situation experienced ups and downs in 2018. New form of economy lead by the digital economy is rising, and the world is embracing whole new opportunities of reformation. Analyzing the world situation behind the international trading relationships, taking the pulse of the developing trend of digital economy, discerning major economic trend of international brands, discovering the prosperity of traditional finance in the innovation of brand value and creating innovation brand board in global stock market, these are critical in strategic decision-making for each country’s government, traditional companies and digital economy entrepreneurs. The goal of this annual meeting of Asia-Pacific International Economic Cooperation is to deepen the digital cooperation, innovate the value of brand economy, inject new energy for the world economy and create more development opportunities.  

Robert Hormats, former Deputy Secretary of United States, Vice President of Kissinger Think Tank Office; Ji Pei Ding, former Vice Minister of Foreign Affairs; Wu Zhong Ze, former Vice Minister of Science and Technology; Hou Yun Chun, former Vice Director of Development Research Center of the State Council; Ai Feng, former Chief Editor of the Economic Daily, Advocator of Brand Strategy in China; An Zhi Jie, former Dean of School of Economics Peking University , well-known Economist; Zhao Qing Guo, former Office Director of Party Committee Inspection Leading Group of China Securities Regulatory Commission; Qi Chun Bo, Deputy Director of Securities Funds Regulatory Department of China's Securities Regulatory Commission and Deputy Director of Innovation Promotion Committee; Sun Xiao Pan, Executive President of Beijing Association for the Promotion of Asia-Pacific Economic Cooperation(BJAPEC), Chairman of the Beijing Consensus Blockchain Technology Development Research Institute; Song Jin Hong, President of International Brand Value Committee of BJAPEC, Secretary-General of Peking University Chinese Brand Value Evaluation Standard Research Platform, CEO of China Brand Value Network(www.bvrcn.com) conduct deep discussion and view exchange on major topics, such as “Global consensus and sharing in digital era” and “Brand Board on securities markets with IT support”, and discern major economic trend of global digital economy and brand value.

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Sun Xiaopan, Executive President of the Beijing Association for the Promotion of Asia-Pacific Economic Cooperation, delivered an opening speech at the conference and pointed out that the development and reforms in today's world are surging. Everyone should have a vision of "diplomatic officer" to grasp the pulse of the economy, see the development pace of the times and solve the development of the times.

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Sun Xiaopan, Executive President of Beijing Association for the Promotion of Asia-Pacific Economic Cooperation, delivered the opening speech

 Former US Deputy Secretary of State, Robert Hormatz, interprets the current Sino-US trade relations and economic situation, pointing out that China and the United States, as the two largest economies in the world, should not be confined to certain specific trade issues. Seeking common ground while reserving differences and pursuing a win-win cooperation is the only correct choice. The former deputy minister of the Ministry of Foreign Affairs, Ji Peiding, also points out that the global economy needs to be developed in a more open, inclusive, balanced and win-win direction, with the help of new technologies in seeking more economic growth points. Hou Yun Chun, former Vice Director of Development Research Center of the State Council; Ai Feng, former Chief Editor of the Economic Daily, Advocator of Brand Strategy in China; Zhong Ze, former Vice Minister of Science and Technology; Yan Yu, Director of Strategy Office of School of Economics, Peking University; Song Jin Hong, President of International Brand Value Committee of BJAPEC; Ada Woźniak, Marketing Director of D-BANK project deliver keynote speeches in several respects, such as ”the strategy of global economic development”, economic growth under new technology trend” and “diversified development of global economy.

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Keynote Speech from Robert Hormats, former Deputy Secretary of United States, Vice President of Kissinger Think Tank Office


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Keynote Speech from Ji Pei Ding, former Deputy Minister of Foreign Affairs and president of Association of Former Diplomats of China 


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Keynote Speech from Hou Yun Chun, former Vice Director of Development Research Center of the State Council


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Keynote Speech from Wu Zhong Ze, former Vice Minister of Science and Technology


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Keynote Speech from Ai Feng, former Chief Editor of the Economic Daily


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Yan Yu, Director of Strategy Office of School of Economics Peking University, Vice President of  Peking University School of Economics(Southwest Campus)

 At the Asia-Pacific International Economic Cooperation Annual Meeting, the " International Brand Value Committee of Beijing Asia-Pacific Economic Cooperation Promotion Association" is officially inaugurated. Robert Hormats, former US Deputy Secretary of State; Qi Chun Bo, Deputy Director of the Supervision Department of the China Securities Regulatory Commission Securities Fund; Ai Feng, former Chief Editor of the Economic Daily; Song Jin Hong, President of International Brand Value Committee of BJAPEC, Secretary-General of Peking University Chinese Brand Value Evaluation Standard Research Platform, CEO of China Brand Value Network(www.bvrcn.com) and other VIPs take the stage to unveil the ceremony and express their deep blessings and high expectations.

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Ms. Song Jin hong delivers a keynote speech entitled “Brand Board on Global Securities Markets with IT Support”.

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BJAPEC-IBC (International Brand Value Committee of Beijing Association for the Promotion of Asia-Pacific Economic Cooperation) brand committee is initiated by Beijing Association for the Promotion of Asia-Pacific Economic Cooperation (BJAPEC) and China Brand Value Network(www.bvrcn.com) with the association of people from all sectors of society, such as brand circles, securities industry, economic communities, investment circles, education circles. Its tenets are as follows: strengthen the international market demand and cognition of Chinese brand value , promote the development of international brand value economy, and promote mutual exchange and certification of international brand value, integrate advanced internet technology, take the lead in establishing the ‘Brand Board’, a new concept in securities market, based on brand value and organizing the promotion and implementation, integrate current mature international financial securities investment institutions, plan to bridge with powerful international brand value evaluation and exhibition systems, become the most influential online display and advertising platform globally for Brand Board on securities market related to brand value, drive brand value transactions for both local and overseas companies and promote financial globalization of international brand, attract securities investment capital for international brand value which will bring multiple economic benefits for all participated parties.

Innovate brand value economy with IT support, disseminate benefits brought by brand value on securities markets. The brand board on international securities markets fills the vacancy of brand value in the financial market.

Innovated from the market requirements, “quick-acting enterprise card” of China Brand Value Network(www.bvrcn.com) and the brand strategy is becoming the top option of effective market dissemination for excellent enterprise brands. The original innovation intention of the “Brand Board on Securities Market” is to build a bridge between investors, listed companies and consumers.

Let more effective financial investment and customer demand reward the brand board on securities markets which will bring positive driving force to today's society. From the perspective of market demand, based on the market demand, the innovation of “Quick-acting enterprise card” is launched on the basis of existing various types of economic software. By strictly selecting high-quality enterprises and striving for the trust of investors, it provides convenience for investors to select brands with expected brand value benefit and financial influence and invest. It is more conducive to the brand building of enterprises and promotes the benign interaction and development of brand value in the economic society.

At present, the initial innovation concept of "Brand Board on securities markets with IT support” takes reference from the Portfolio Theory, Capital Asset Pricing Model(CAPM), Arbitrage Pricing Theory, Efficient Markets Hypothesis(EMH) , brand value evaluation method etc. Based on the “brand value evaluation standard” , with the consideration of the characteristics of capital market, it establishes a relatively complete and comprehensive index system and evaluates brand strength of enterprises from more than ten dimensions, such as brand leadership, product and service quality, creativity, legal rights, brand construction, social responsibility, financial index, administration management, stock performance, negative public opinion and 100 more of subdivided indexes. It truly focuses on the regular pattern , condition and future development trend of the brand and capital market. And then, it conducts prudent, exhaustive and comprehensive evaluation in respect of the formation, subsistence and development, brand benefit, etc.

With the comparison on the relativity between the strength and value of the brand, the connection between brand strength and brand income risk is established. It is reflected as discount rate applicable for the future brand benefit converted from brand strength score and predicts the stable future brand benefit from the brand. The Excess Earnings Method(EEM) is employed to calculate brand value. At the same time, due to the rapid changes on capital market, the market method is introduced to comprehensively evaluate and calculate the brand value of listed companies.

On the basis of brand value evaluation, combined with performances on capital market, corporate management and development status, the listed companies are strictly selected. According to the development of the market, the evaluation standard of brand board is continuously updated to ensure the brand board can reflect the brand and development trend of the company to the utmost extent.

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In the context of financial globalization, the “Brand Board on Securities Market with IT support” not only reflects the brand performance of domestic listed companies, but also conducts brand evaluations for overseas high-quality stocks in the international securities market. In the future, we will strive to track and analyze the data of listed companies in the global capital market, and conduct multiple-angle, all-round and in-depth brand and securities research to make the “Brand Board on securities market” to be the most influential plate in the capital market.

After the establishment of the International Brand Value Committee, we will also invite the Peking University Brand Value Evaluation and Standards Research Group and the international expert team on international brand value analysis to join into the research team of international Brand Board on securities market to launch a more optimized and scientific standard for brand value evaluation on securities market.

The profound meaning of the execution and implementation of Brand Value Board on securities market are: lead the international stock markets, guide the direction of international stock investment, establish brand standard for international stock market industry, initiate and realize the economic prospect for future brand value of listed companies on international securities markets, become the mainstay board on international securities markets and attract global financial capital.

It is the bridge between international brand value economies; helps on the economic interaction and exchange of international society brand value; establishes internationalized brand value evaluation standard; drives the discovery of brand value for each country; develops securities brand value standards that suitable for the current trend of securities brand; opens the industry regulation and make it transparency; build the financial road for each country to walk through to the brand board on securities market; helps for quick realization of brand board in different countries on its securities markets.

The promotion and implementation of the "Brand Value Board with IT Support " will surely propel the development of the global securities finance industry, the international IT industry, brand and brand value evaluation, legal consultation, finance and other agency service industries, and bring long-term benefits to the entire economic society . As a fast-developing country, China, since the reform and opening up, its mature international operation team is growing day by day with increasing international credit. Ms. Song Jin Hong sends her sincere invitation to America NASDAQ for their participation and support to our "Brand Board on Securities Markets with IT support".

Integrate optimized international financial and IT technology and innovate brand board on securities markets with IT support.

Realize the value cognition of internationalized market for Chinese brands and the needs of internationalization elements for international brands.

Strengthen mutual assistance and exchange of international brand values.

Connect international practical market resources which can elevate economic requirements of brand value.

Lever the development of internationalized brand value and promote the requirement of internationalized elements value for internationalized brands.

Integrate the Internet brand economy, realize the elevation for the value of Internet financial brand, and innovate international brand strategy management and promote the requirement alliance.

Promote the maximization of branded products and brand value demand transactions.

The effective implementation opportunities for the world's most influential international “securities brand version” are maturing.

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In addition, the conference also discussed the Sino-US trade relations and the Asia-Pacific international economic cooperation situation, as well as the global consensus and sharing in the digital age. The leaders and business representatives pointed out that the digital economy has become a new economy with global  competitiveness. With the emergence of new technology, such as AI, big data and  blockchain, a new round of digitization is kicking off. For the world, this will become another rare opportunity.

The event was unprecedented, and it gathered guests, former national leaders, former officials from different ministries, well-known figures from different sectors of the society, such as the political and business circles at home and abroad, the business community, the financial sector, the securities industry, the academic circles, the brand industry, the media industry and other famous people from all walks of life with the attendance of more than 150 people.


Author:Daguan
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