On Tuesday September 18, 2023, Starbucks, the famous coffee giant, opened a massive production and distribution center in Kunshan, Jiangsu Province, about an hour drive from Shanghai. This facility is a 80,000 square-foot (7,400 square-meter) “innovation p
A lot of people – even those in branding – struggle with answering the question: So what’s a brand, anyways? The term “brand” first emerged more than half a century ago as a way for cattle ranchers to identify their animals. In the late 1880’s, packaged g
2019-03-07What is the Brand Potential Index (BPI)? The brand potential index (BPI) is the correlation between a brand's development index and its market development index for a specific market or area. The Brand Potential Index (BPI) takes the number of actual and p
2019-03-06