"China Brand Value Forum" and "The 5th China (listed) Top 100 Brand Value Press Conference" were grandly held.
A lot of people – even those in branding – struggle with answering the question: So what’s a brand, anyways? The term “brand” first emerged more than half a century ago as a way for cattle ranchers to identify their animals. In the late 1880’s, packaged g2019-03-07
What is the Brand Potential Index (BPI)? The brand potential index (BPI) is the correlation between a brand's development index and its market development index for a specific market or area. The Brand Potential Index (BPI) takes the number of actual and p2019-03-06