On Tuesday September 18, 2023, Starbucks, the famous coffee giant, opened a massive production and distribution center in Kunshan, Jiangsu Province, about an hour drive from Shanghai. This facility is a 80,000 square-foot (7,400 square-meter) “innovation p
What is Brand Loyalty? Brand loyalty is a consumer behavior pattern where consumers become committed to a particular brand and make repeat purchases over time. Companies use creative marketing strategies, such as loyalty or rewards programs, trials, brand
2019-02-28What is Brand Recognition Brand recognition is the extent to which the general public (or an organization's target market) is able to identify a brand by its attributes. Brand recognition, also known as "aided brand recall," is most successful when people
2019-02-28