On Tuesday September 18, 2023, Starbucks, the famous coffee giant, opened a massive production and distribution center in Kunshan, Jiangsu Province, about an hour drive from Shanghai. This facility is a 80,000 square-foot (7,400 square-meter) “innovation p
What is Brand Identity? Brand identity is how a business presents itself to, and wants to be perceived by, its consumers. Brand identity is distinct from brand image. The former corresponds to the intent behind the branding: the way a company chooses its n
2019-02-27What is a Brand? A brand is an identifying symbol, mark, logo, name, word and/or sentence that companies use to distinguish their product from others. A combination of one or more of those elements can be utilized to create a brand identity. Legal protecti
2019-02-27