中国品牌价值网&大观网-[Wei Benhua explain the past, present and future of the International Monetary Fund(IMF)] Celebrity Circle of Brand Innovation Inspire More People About the Brand Value
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[Wei Benhua explain the past, present and future of the International Monetary Fund(IMF)] Celebrity Circle of Brand Innovation Inspire More People About the Brand Value

2018-12-07 09:53:32    来源:www.bvrcn.com

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The “Celebrity Circle of Brand Innovation Event” hosted by [Time One Individual Brand Card] department of China Brand Value Network(www.bvrcn.com) was successfully held at the Yuli Cafe in Mei Lanfang Theatre on the afternoon of November 30, 2018.

The co-founder of "Celebrity Circle of Brand Innovation" and the fourth generation of Qi Baishi's direct successor, Mr. Yu Jinlong, presided over the whole event. Former executive director of the International Monetary Fund and president of the Liu Hongru Financial Education Foundation, Mr. Wei Benhua; Chief producer of The Influence of Chinese brand, Liu Shengqiang; CEO of China Brand Value Network (www.bvrcn.com), Song Jinhong; Founding President of Tianyi Academy of Classical Learning, Co-founder of Celebrity Circle of Brand Innovation, Partner of Aigo Integrity Union, fourth generation successor of Mr. Qi Baishi; Chairman of Weimei Clothing Group, Yang Ziqi; Chief Commentator of Peking University Business Review, Chief Editor of new media, Bao Dike; Chief editor of "New Poetry", Shi Yanling; famous producer, Zou Xiaoti; Marketing Director of Global Times, Liu Xiaohong; Director of Issuance and Appraisal of Beijing Wenjiao United Investment Co., Ltd.,Zheng Jiao; Partner of Meilin Asset Management Co., Ltd., Liao Binglin; Manager of Beijing Wenjiao United Investment Co., Ltd., Liu Qian; Assistant of General Manager of Clean and Power Division of Beijing TUS-Clean Energy Technology Co., Ltd., Liu Mingyue; Vice General Manager of Beijing Yisheng Investment Co., Ltd., Vice Secretary-General of Beijing Asia-Pacific Economic Promotion Association International Brand (Value) Committee ,Zhao Songye; English editor of Beijing Daguan Advertising Co., Ltd., and Vice Secretary-General of the International Brand (Value) Committee of Beijing Asia-Pacific Economic Promotion Association, Zhou Lei and other distinguished guests attended the event.


At the beginning of the event, Wei Benhua gave a keynote presentation on the theme of “The past, present and future of the International Monetary Fund(IMF)”.

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The International Monetary Fund (IMF) was established in Washington, DC on December 27, 1945, in accordance with the International Monetary Fund Agreement signed in Bretton Woods, New Hampshire, July 1944. Along with the World Bank, it is a sister institution of Bretton Woods, which is responsible for overseeing economic, monetary and exchange rate policies, providing technical and financial assistance to ensure that the global financial system is functioning properly. Its headquarter is in Washington. The "Special Drawing Rights" we often hear was created by this organization in 1969.

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Mr. Wei Benhua analyzed the historical process of how the United States established its dominent position in IMF and explained the organizational structure in a concise manner. He pointed out three facts: 1. with 17% share, the United States is the largest shareholder, and many policy businesses are decided by the proportion. It has 85% of the voting rights; 2. the headquarters is in Washington; 3, the United States controls the personnel decision of the high-level management, and it is the vice president of the International Monetary Fund.

At that time, the Republic of China ranked fourth by the share(United States, Britain, the Soviet Union, China). In 1980, the People’s Republic of China successfully resumed its seat.Wei Benhua pointed out that the International Monetary Fund currently has 189 member states without North Korea and Cuba.

The Board of Governors is the highest decision-making body of the IMF. It consists of one governor and one alternate governor for each member country. The governor is appointed by the member country and is usually the minister of finance or the head of the central bank.

While the Board of Governors has delegated most of its powers to the IMF's Executive Board, it retains the right to approve quota increases, special drawing right (SDR) allocations, the admittance of new members, compulsory withdrawal of members, and amendments to the Articles of Agreement and By-Laws.

The Board of Governors also elects or appoints executive directors and is the ultimate arbiter on issues related to the interpretation of the IMF's Articles of Agreement. Voting by the Board of Governors usually takes place by mail-in ballot.

The IMF Board of Governors is advised by two ministerial committees, the International Monetary and Financial Committee (IMFC) and the Development Committee.

The IMFC has 24 members, drawn from the pool of 189 governors. Its structure mirrors that of the Executive Board and its 24 constituencies. As such, the IMFC represents all the member countries of the Fund.

The IMF’s 24-member Executive Board conducts the daily business of the IMF and exercises the powers delegated to it by the Board of Governors, as well as those powers conferred on it by the Articles of Agreement.


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Mr. Wei Benhua continues that the mission of the IMF is to maintain the stability of international monetary and financial development and promote the formation of a relatively harmonious exchange rate environment, which is conducive to the sound development of national economies and finance.There are several ways to achieve this: 1. Understand the economic policies of various countries and propose improvements; 2. Implement bilateral supervision. Member countries need to accept the staff delegation sent by the International Monetary Fund. Member countries are obliged to provide the necessary economic and financial information and other statistics. After the analysis of the delegation, a consultation report is formed. The delegation will hold consultations in the capital cities and go to a provincial capital to learn about the local economy.3. Implement multilateral supervision. The IMF publishes the World Economic Outlook (WEO) Report every year to study the global economy and provide official information, international financial statistics and international capital market reports. 4. Provide financial support. When the country's balance of payments is in difficulty, the International Monetary Fund can provide financial support to it. Member states must commit to cooperate to find out the cause of the crisis, and solve the problems through rational use of funds to completely resolve the crisis.5. Conduct technical research and assistance. The IMF established the International Monetary Fund Academy in Washington to train officials from various countries through various courses.


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Mr. Wei Benhua's discussion of the past, present and future of the International Monetary Fund is the embodiment of Mr. Wei Benhua's individual brand. Through Mr. Wei's speech, we can deeply feel his individual brand value, fluent English, funny and logical thinking. He is so approachable that his explanation of profound knowledge in a simple way and strong recap makes everyone have a deep understanding of IMF. Appointed many times by his country, Mr. Wei Benhua always strives for national interests in the international arena and realizes his indivicual brand value, reflecting his incomparable professional capabilities. His image is an invisible name card, and will be remembered by the later generation. He is  worthy of the world to ponder and research. In fact, everyone is a brand. Maybe we don't have the great achievements of Mr. Wei Benhua.Thus, if we want to spread our personal brand, we need to rely on one platform which is [Time one ● Individual Brand Card].

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[Time one ● Individual Brand Card] Discover lost self, actualize a lifet with individual brand value

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[Time one ● Individual Brand Card] Meaning

Nowadays, attention has become an economic form, and the eyeball has become the target of competition - "attention economy" and "eyeball economy" are not only theories in economics textbooks, but also become the cruel reality everywhere in market competition. The famous American scholar Davenport once pointed out in his book The Attention Economy, "Attention is wealth itself."

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[Time one ● Individual Brand Card] Functions for individuals

It is the best resume and an application based on the goal of displaying self unique image, shaping personal brand, elevating personal popularity, assessing personal brand value, and creating personal core competitiveness. It investigate individual users on brand experience, brand status, brand history, technical title, brand competitiveness, brand creativity, brand leadership, physical condition, political files, brand protection, brand essay, brand attitude, brand crisis management, brand profile from the perspectives of brand name, education, position, age, professional title, professional skills, social contribution, leadership, physical condition, crime situation, invention patent, essay, emergency response, self-introduction, etc. with the functions of transfer, sharing, and praise. It tests the recognition and popularity index of individual brands and comprehensively determines the personal brand value of users. Each indicator is set with different weights, and the weighted average method is used to measure the individual's brand strength. The popularity index and the praise data are combined to accumulate brand popularity.

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Establish a personal brand, increase personal value, achieve physical and mental health index

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Having an individual brand is easier for individual value perception.

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作者:Daguan

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