According to media reports, JD.com has racked up 311.4 billion yuan (48.6 billion USD) in sales across its platforms as of 14:09 p.m. Beijing time during the Singles Day shopping event which has already smashed through its record last year.

     Last year, JD.com’s transaction volume totaled 271.5 billion yuan. There are still several hours left of Singles Day this year with JD’s sales ending at midnight, so that transaction volume will keep increasing.

    JD.com had a pre-sale period from Oct. 20 to Oct. 31, before official sales on Single Day. The longer sales period is part of the reason it has been able to grow its transaction volume this year.

        About JD.com

       Jingdong (NASDAQ: JD, Hong Kong Stock Exchange: 9618) is a B2C shopping website in mainland China, formerly known as 360 buy and Jingdong Mall, founded by Liu Qiangdong. In 2014, JD Group was listed on the Nasdaq Stock Exchange in the United States.

      On the ranking of “The First Daguan·Keweiwei World Brand Value Top 900" released on March 14, 2021, JD.com's brand value was 1044.30 billion RMB, ranking the 288th.

作者：Nan