品牌价值网_中国品牌价值排行榜-Nissan Taps ‘Schitt’s Creek,’ Marvel Cinematic Universe Stars for Super Bowl Ad
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Nissan Taps ‘Schitt’s Creek,’ Marvel Cinematic Universe Stars for Super Bowl Ad

2022-02-08 16:38:22    来源:Daguan Keweiwei

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    According to foreign media reports, Nissan Motor is returning to Super Bowl advertising after a seven-year hiatus with a star-studded commercial led by “Schitt’s Creek” co-creator and actor Eugene Levy.

 

    The 60-second spot features the Emmy-winning actor driving a new Nissan Z sports car borrowed from Marvel Cinematic Universe actress Brie Larson, who’s a brand ambassador for Nissan.

 

    “We wanted to show how one drive in a Nissan can change everyth-ing,” Allyson Witherspoon, chief marketing officer of Nissan’s U.S. operations said during a video interview. “It’s a transformation story.”


    About Nissan

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    Nissan, whose full name is "Nissan Motor", is a Japanese multinational automobile manufacturer listed on the Tokyo Stock Exchange. Its subsidiaries mainly include the core brand Nissan (formerly known as "Nissan" in Chinese folk) and luxury brand Infiniti.

 

    On the ranking of “The 2nd Daguan·Keweiwei World Brand Value Top 900" released on January 13, 2022, Nissan’s brand value was 129.566 billion RMB, ranking the 184th.

 

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作者:Nan



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