On August 29, 2023, Detroit automaker General Motors (GM) announced that it will cooperate with Google to bring artificial intelligence (AI) to GM vehicles. The cooperation will focus on conversational AI or generative AI and be built on previous work between the two companies on GM’s Onstar Interactive Virtual Assistant (IVA). The IVA is powered by Google Cloud’s conversational AI technology known as Dialogflow, can give members response to basic questions as well as routing assistance. As of today, its OnStar IVA services usually deal with non-emergency services in GM vehicles, but in the future it will handle emergency situations and route these urgent requests to emergency response operators. Google Cloud’s conversational AI technology is now handling more than 1 million customer inquiries a month in the US and Canada on OnStar.

        Mike Abbott, GM's executive vice president of software and services and  former vice president of Engineering for Apple’s Cloud Services division, can’t help hiding his excitement about the possibilities that generative AI technology offers. He made some positive comments in a statement “Generative AI has the potential to revolutionize the buying, ownership and interaction experience inside the vehicle and beyond”. GM said, some of Google’s technology including Google Assistant, Google Maps and Google Play have been integrated into GM’s vehicles since 2019. ChatGPT, a kind of non-Google-powered AI technology, is being used by GM to help customers find answers to questions in the owner’s manual, program functions like integrated garage door openers, and integrate schedules in the car from an online calender. 

     Thomas Kurian, CEO of Google Cloud, also considers this cooperation between GM and Google as a significant opportunity to collaborate on moving generative AI forward. Mr. Kurian also made some positive comments “General Motors is at the forefront of deploying AI in practical and effective ways. We're looking forward to a deepened relationship."

     According to Brand Value (China) Network, GM is not the only automaker exploring the application of AI technology. Another automaker Mercedes-Benz recently announced to test in-car ChatGPT AI in over 900,000 vehicles int he U.S. By incorporating AI technologies, automakers can enhance customer experiences and unlock new possibilities for vehicle features and services. As the largest automaker in the U.S, GM’s cooperation with Google may change the future of AI in the automobile industry. 

     On the ranking of “The 3rd Daguan·Keweiwei World Brand Value Top 900” released on March 18, 2023, GM’s brand value was 308.505 billion RMB, ranking the 77th. Google’s brand value was 1857.905 billion RMB, ranking the 2nd. Mercedes-Benz Group AG’s brand value was 281.413billion RMB, ranking the 80th. Apple’s brand value was 2084.201 billion RMB, ranking the 1st.

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作者：杨瑞安