On Thursday October 12, 2023, British low-cost carrier EasyJet announced it had reached an agreement worth close to $20 billion for 257 Airbus planes. The proposed order includes 157 Airbus aircraft, consisting of 56 A320 neos and 101 A321 neos. This order doubles EasyJet’s existing order book with Airbus, bringing the total number of aircraft on order to over 300. The delivery of these new aircraft is scheduled between Easyjet’s 2029 and 2034 full-year periods. 

      Johan Lundgren,  EasyJet UK Chief Executive, said the proposed deal with Airbus, would add 157 aircraft plus the option for 100 more A321neo jets. He also made some positive comments “This will enable EasyJet’s fleet modernization and growth to continue beyond 2028 while providing substantial benefits, including cost efficiencies and sustainability improvements. Our strategy is to achieve results and so today we have set out an ambitious road map to serve more customers and deliver attractive shareholder returns.”

        According to Brand Value (China) network, EasyJet is a British multinational low-cost airline group headquartered at London Luton Airport. It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. Greek-Cypriot businessman Stelios Haji-Ioannou, the largest shareholder with a 15.27% stake, has in the past disputed the need for the airline to buy expensive new aircraft. EasyJet’s term with Airbus were attractive and it gave the airline certainty of aircraft supply. EasyJet, which only flies Airbus planes, said it considered Boeing as part of a competitive process.

      Airbus is the largest aeronautics and space company in Europe. In 1970, it was founded by French and German aerospace firms (later joined by Spanish and British companies) to fill a market niche for short- to medium-range, high-capacity jetliners. In 1974, its first product A300, a first wide-body jetliner equipped with only two engines for more economical operation, entered service. The twin-engine A320 entered service in 1988 and its four-engine A340 entered service in 1993 and its first product, the A300, entered service in 1974. It was the first wide-body jetliner equipped with only two engines for more economical operation. The twin-engine A320 (entered service 1988) incorporated numerous technical innovations, notably fly-by-wire (electric rather than mechanically linked), computer-based flight controls. The four-engine A340 (1993) and smaller, twin-engine A330 (1994) were long-range airliners. In 1985, Airbus entered the Chinese market nearly when an A310 was first delivered to China Eastern Airlines. In 2007, Airbus launched the A380, the world’s largest airliner, with a standard seating of 555 people and a maximum capacity of 853. In 2019, Airbus displaced Boeing as the largest aerospace company by revenue due to the Boeing 737 MAX groundings worldwide. By the end of June 2023, Airbus in-service fleet in the Chinese mainland reached 2,175 aircraft representing about 54 percent market share on the Chinese mainland.

      On the ranking of “The 3rd Daguan·Keweiwei World Brand Value Top 900 ”released on March 18, 2023, Boeing’s brand value was 144.387 billion RMB, ranking the 176th. Airbus’ brand value was 52.401 billion RMB, ranking the 521st.

www.bvrcn.com 品牌价值网

作者：杨瑞安