On Tuesday, January 9, 2024, Honda unveiled two concept electric vehicles (EVs) at the Consumer Electronics Show in Las Vega, NV. These new EVs are called the “Honda 0 Series”, which will be slated to debut in 2026. The two Honda 0 series concept vehicles are called the Saloon and the Space-Hub. In automotive terms, Saloon means sedan in British English. The Saloon concept looks more like a hatchback with a low, smooth outline ending in a blunt back end. The Space-Hub is taller with a body resembling a van, which has a spacious, flexible interior that can carry  “a variety of passengers”.

      Shinji Aoyama, director, executive vice president and representative officer, Honda Motor Co., commented ”We have gone back to basics and formulated the Honda 0 Series with a design for the new era. A bold and pure proportion that from the first glance is overwhelmingly different from other EVs to evoke a new perspective for people“. Honda also wants to begin moving away from the idea that an EV has to be a thick heavy vehicle. Honda’s new lineup of EVs will get their own unqiue “H” badge and part of this electrification strategy includes a new series called “O”, which is based on three core principles: Thin, Light, and Wise.

      According to Brand Value (China)Network, Honda lags behind its major competitors in terms of sales of electrical vehicles. For example, in America, Honda does not currently offer any fully electric vehicle models. Now with the Honda 0 series, Honda aims to catch up with its global competitors in the shift to battery-powered or fully electric vehicles. The first model from the Honda 0 series lineup with launch globally in 2026, starting with North America, and then to Japan, Europe, Africa, the Middle East and South America. Of course, the automaker did not share details like pricing, how many EVs will launch as a part of the series and how many vehicles it will sell.

     Honda Motor or Honda, is a Japanese multinational automobile manufacturer headquartered in Minato, Tokyo, Japan. Honda has an excellent reputation in the world, second only to automotive giants Toyota in Japan. In 1937, Honda’s founder called Soichiro Honda founded Tōkai Seiki to make piston rings for different companies including Toyota. During the World War II, his plant assisted in the production of military aircraft propellers. In October, 1946, Honda found the Honda Technical Research Institute. In 1949, Honda Motor Co., Ltd. was founded. In August 1963, Honda make the first T360 mini pick-up truck. In 1964, Honda Motor Company became the world’s largest manufacturer of motorcycles. In 2006, the Honda Aircraft Company was established. 

      On the ranking of “The 3rd Daguan· Keweiwei World Brand Value Top 900” released on March 18, 2023, Toyota’s brand value was 704.789 billion RMB, ranking the 18th. Honda’s brand value was 326.331 billion RMB, ranking the 71th. 

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作者：Byron