On Friday, January 12, 2024, the International Olympic Committee announced that it had reached an agreement with Anheuser-Busch InBev to sponsor the upcoming Paris 2024 Summer games to Los Angeles 2028 Summer games. The IOC specifically highlighted AB InBev’s Corona Cero as the beer of choice for the partnership. According to its official website, Corona Cero is one of AB InBev’s non-alcoholic beers which contains less than 0.5% alcohol by volume. 

      Michael Doukeris，the CEO of AB InBev，made some positive comments. He said “The low-alcohol space is a great opportunity. The beer industry has rremained resilient amid global supply chain concerns. It has a characteristic as a category that is incredible.  We source our ingredients locally, sometimes we grow our ingredients locally, from barley, hops ... sometimes the bottles, the cans that are local as well. Beer usually does not travel a lot because we have breweries in the local communities where we operate.” 

      According to Brand Value(China)Network, this partners between AB InBev and the International Olympic Committee meant a comeback for AB InBev because it announced it would focus more on sporting and music events. In April, 2023, AB InBev partnered with transgender influencer Dylan Mulvaney for a sponsored Instagram post that ran the weekend of the NCAA basketball men’s and women’s national championships, which led to both a sharp backlash and boycott by conservative consumers. AB InBev’s Bud Light sales plunged in America and Modelo Especial became the no. 1 selling beer in the U.S. market. 

         Created in 1876, AB InBev or Anheuser-Busch InBev is a leading global brewing manufacturer, which is headquartered in Leuven, Belgium. AB InBev has over 300 brands, including well-known brands such as Bud Light and Stella Artois. With more than 70,000 employees worldwide, AB InBev and its products are bringing great moments to consumers in over 30 countries , from the America to Asia-Pacific and from the Middle East to Europe. In 2008, AB InBev was formed through InBev acquiring the American company Anheuser-Busch. As of today, Anheuser-Busch InBev (AB Inbev), the largest brewer in the world, is a publicly listed company, with its primary listing on the Euronext Brussels. It has secondary listings on Mexico City Stock Exchange, Johannesburg Stock Exchange, and New York Stock Exchange. 

      On the ranking of “The 3rd Daguan·Keweiwei World Brand Value Top 900 ” released on March 18, 2023, AB Inbev’ s brand value was 618.561 billion RMB, ranking the 27th.

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作者：Byron