On Tuesday, February 20, 2024, Walmart, the big-box retailer, announced that it planned to buy smart-TV maker Vizio for $2.3 billion or $11.50 per share in order to supercharge the retail behemoth's burgeoning advertising business.Walmart and its Sam’s Club warehouse chain have long been major sellers of Vizio devices. In a news release made by Walmart, Vizio’s SmartCast system has 18 million active accounts, which could offer innovative television and in-home entertainment and media experiences.

     Seth Dallaire, executive vice president and chief revenue officer of Walmart U.S., made an statement “There is a lot to be excited about with this acquisition. We believe VIZIO’s customer-centric operating system provides great viewing experiences at attractive price points. We also believe it enables a profitable advertising business that is rapidly scaling. ” Mr. Dallaire also continued "Our media business, Walmart Connect, is helping brands create meaningful connections with the millions of customers who shop with us each week.We believe the combination of these two businesses would be impactful as we redefine the intersection of retail and entertainment."

 According to Brand Value (China) Network, Walmart also reported strong financial results Tuesday, with revenue up 6 percent to $648.1 billion for the fiscal year of 2023. Walmart’s operating income rose 32.2 percent to $27.1 billion. Acquiring Vizio may be Walmart’s reaction to keep up with Amazon because Amazon has a Prime Video, which has effectively meant more ads for the platform’s users. Walmart’s media business Walmart Connect comes with bigger profit margins than selling groceries or clothing, which grew 22% in the fourth quarter of 2023. 

       Created in 1962 by brothers Sam and James "Bud" Walton in  Rogers, Arkansas, Walmart  is an American multinational retail corporation that operates a chain of Supercenters, discount department stores, and grocery stores in the United States, headquartered in Bentonville, Arkansas. As of October, 24,  2022, Walmart has 10,586 stores and clubs in 24 countries. Walmart’s total revenue in 2023 was $648.1 billion and Walmart is also the largest private employer with 2.2 million employees in the United States. Walmart cares about its employees because in the past Walmart offered some training programs to train Walmart workers to become Walmart Truckers. Walmart should continue to be No.1 world’s retailer for years to come. 

       On the ranking of “Daguan·Keweiwei the 3rd World Brand Value Top 900” released on March 18, 2023, Walmart's brand value was 748.62 billion RMB, ranking the 14th. Amazon’s brand value was 1,837.166 billion RMB, ranking the 3th.

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作者：Byron