On the occasion of International Working Women's Day (IWD) in 2024, Daguan · Brand Value (China) Network wishes women a happy holiday and expresses its gratitude to women who have contributed to the development of global brands.

International Working Women's Day, also known as "International Women's Day", "March 8 Festival" and "March 8 Women's Day", is a holiday established on March 8 every year to celebrate the important contributions and great achievements made by women in the economic, political and social fields, and its origin can be traced back to the early 20th century. Many women engaged in social movements for women's rights and interests and gender equality.

      With the development of society and the progress of the times, women are becoming more and more involved in social and economic affairs, and "they" have become an important force in social and economic activities. As the theme of the United Nations International Women's Day in 2024 suggests, "Invest in Women: Accelerate Progress".

According to the Chinese government's website, on the occasion of “March 8” International Women's Day, Chinese president Xi Jinping, on behalf of the Central Committee of the Communist Party of China, would like to extend holiday congratulations and best wishes to the female deputies, committee members, and staff members participating in the National People's Congress and the Chinese People’s Political Consultative Conference, to women of all ethnic groups and all walks of life across the country, to female compatriots in the Hong Kong Special Administrative Region, the Macao Special Administrative Region, and the Taiwan region, and to overseas female compatriots.

From the perspective of brand value evaluation, promoting gender equality in enterprises and creating good working conditions and excellent promotion opportunities for female employees have become the hallmarks of modern enterprise management, and are also important dimensions under the social responsibility indicators in China Brand Value Evaluation Standards. Earlier, Brand Value Network visited the United Nations Development Programme (UNDP) for an in-depth discussion on corporate sustainable development issues, as well as topics related to gender equality.

In the global brand field, we have also noticed that many female leaders have shined, and "she power" should not be underestimated. Ms. Dong Mingzhu has been at the helm of Gree Electric Appliances for many years, and Gree has already become a leading brand in the domestic electric appliance industry, and has dominated the list in the field of air conditioner for many years; Lisa Su became AMD's first female CEO in 2014 and has spent her career advancing high-end semiconductors and high-performance computing, and AMD has become a chip company that competes with Intel and NVIDIA.

Looking at global brands, the "she economy" continues to prosper, and L'Oreal, Estee Lauder, Kimberly-Clark, etc. have become an important force to boost the "she economy". L'Oréal Paris has first-class R&D and innovation centers in different regions of the world, and each product draws the essence from scientific and technological innovation, so that women around the world can enjoy high-tech, high-quality, safe and reliable cosmetics. In addition, the medical aesthetic business is also becoming a growth point for biomedical companies such as AbbVie.

With the arrival of International Women's Day, we are also paying attention to the activities of major brands. On the occasion of International Women's Day, Disney Resort, Shanghai's famous theme park, is offering a limited number of Women's Day afternoon tickets on March 8, which can be purchased through official channels. In addition, as a tradition at Shanghai Disney Resort, on International Women's Day in March, the word "Disney" on the clock tower at the main entrance of the park will be transformed into Minnie, and a series of princess-themed experiences will continue to pay tribute to women from around the world.

Going forward, we will see more and more brands contributing to gender equality and women's empowerment at work. On May 18 this year, we will grandly release the new "(Daguan • Keweiwei) The World Brand Value Top 900” and "(Daguan • Keweiwei) China Brand Value Top 100”. We would also like to express our gratitude to the women who have made outstanding contributions to the brand value evaluation and list production!

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作者：Byron