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JPMorgan’s Brand Story

2024-03-19 14:18:49    来源:​www.bvrcn.com Brand Value (China) Network

Headquartered in New York City, JPMorgan is the largest bank in the United States, often referred to as one of the "Big Four Banks" in the United States, which also includes Citigroup, Bank of America and Wells Fargo.

JPMorgan operates in more than 60 countries and regions, including the United Kingdom, Hong Kong, Beijing and India. Its services include investment banking services, financial transaction processing services, investment management services, business financial services, personal banking services, and others.

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The story of JPMorgan began in the 1850s with Junius Morgan, a successful New England businessman.

In 1854, Junius accepted an invitation from George Peabody, an American banker in London, to join his firm. Eventually, Junius took over Peabody's company and renamed it J.S. Morgan & Company.

In 1858, JPMorgan Chase & Co. raised enough money for the first transatlantic cable project, which enabled people on both sides of the Atlantic to get accurate information about goods, such as quantities and prices, within minutes.

In 1864, the company changed its name to Dabney Morgan

In 1870, during the Franco-Prussian War, JPMorgan Chase & Co. ventured to raise a £10 million loan from the French government. Eventually, the French government paid back the money ahead of schedule, which made JPMorgan Chase & Co. internationally famous.

In 1871, Junius Morgan introduced his son J. Pierpont Morgan to Philadelphia banker Anthony Drexel. They teamed up to form Drexel, Morgan & Co., a private commercial bank in New York City, later renamed J.P. Morgan.

In 1895, the company was renamed J.P. Morgan & Company.

In 1907, a year after the San Francisco earthquake, the U.S. economy was in trouble. As unemployment rose and the stock market fell, people panicked and scrambled to get their money out of the bank.

However, banks didn't have enough money to deal with customers, and the U.S. government was at a loss. Eventually, J. Pierpont Morgan called a meeting of all the bankers on a Saturday night to scrape together $25 million and said they would crowdfund to restore confidence.

In 1913, J. Pierpont Morgan died while traveling in Rome, and his son, Jack Morgan, became a senior partner at J.P.Morgan.

Under the Banking Act of 1933, Morgan became a commercial bank and handed over its investment banking business to Morgan Stanley.

After 1940, Morgan changed from a partnership to a company limited by shares, and began to operate trust business.

On April 20, 1959, J.P. Morgan & Company and the New York Guaranty Trust Company merged to form Morgan Bank

J.P. Morgan & Company established a number of new subsidiaries, including J.P. Morgan Social Development in 1971 and renamed in 1976, J.P. Morgan Futures in 1981, and J.P. Morgan Securities in 1986.

In 2000, the Chase Manhattan Bank merged with JPMorgan Chase Bank, and the JPMorgan Chase Bank Group was born.

In 2004, it merged with Bank One under the same name. In the same year, J.P.Morgan acquired First Bank of Chicago and appointed Jamie Dimon, Chief Executive Officer of First Bank of Chicago, as Chief Operating Officer, as his successor to the current Chief Executive Officer.

On May 1, 2023, JPMorgan Chase announced that it had acquired the vast majority of First Republic Bank's assets from the Federal Deposit Insurance Corporation (FDIC) and assumed all of First Republic Bank's deposits and some of its other liabilities.

On March 18, 2023, JPMorgan ranked 19th in the ranking of ‘’(Daguan • Keweiwei) The 3rd World Brand Value Top 900‘’ with a brand value of CNY 701.859 billion.

 "(www.bvrcn. com) Daguan · Brand Value (China) Network" launches a world-class internet site that is the first choice for world brand news dissemination and corporate brand information value publicity, establishes a new coordinate for corporate brand strategic value, realizes the exclusive brand consulting platform for world brand consumers, continuously tracks and reports the current situation of the world brand industry, timely releases brand dynamics, brand information, brand analysis, etc., and uses its own resources to promote brand value from multiple angles and omni-channels, and shares and publishes brand information. More than 1,000 domestic and foreign mainstream media and industry influential media around the world have effectively shared, reprinted and disseminated reports.

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www.bvrcn.com Brand Value (China) Network

作者:Li Runchao



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