中国品牌价值网&大观网-“(大观·可惟为)第6届中国品牌价值百强榜 ”暨“首届世界品牌价值900强榜”即将发布 “ The 6th (Daguan · Keweiwei) China Brand Value Top 100 List” and “The First World Brand Value Top 900 List” Will Be Released Soon
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“(大观·可惟为)第6届中国品牌价值百强榜 ”暨“首届世界品牌价值900强榜”即将发布 “ The 6th (Daguan · Keweiwei) China Brand Value Top 100 List” and “The First World Brand Value Top 900 List” Will Be Released Soon

2021-03-08 17:13:45    来源:大观可惟为

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托起中国品牌价值的世界企业排行,试践国际化品牌价值交流的中国标准。


Rise up brand value of Chinese enterprises in world rankings. Practice the Chinese standards of international brand value communications.


基于2019年前四年财务数据及品牌信息内容收集,原定于2020年发布的“(大观·可惟为)第6届中国品牌价值排行榜”因史无前例的国际疫情使我们不得不调整了工作的进度。不得不说2020年带来了对全球人类的考验,传统国际化经济受到了颠覆性的挑战,各个国家的领导力、应变管理能力及传统意义的医疗保健能力在信息化发达的今天得到了世界人民的检验。


Based on the collection of financial data and brand information in the first four years before 2019, “The 6th (Daguan · Keweiwei) China Brand Value Top 100 List” was originally scheduled to be released in 2020, but had to be postponed due to the unprecedented international epidemic. It has to be said that 2020 had become a test for people throughout the whole world. The traditional internalization in economics has been disruptively challenged. In today's world of advanced information, the leaderships along with the ability of contingency management and the ability of traditional medical health care of various different countries has been tested by their people.


国际间的竞争与积极合作让我们看到了新的希望,医疗医药保健行业的在快速应变中得到了与时更新发展、保安检测防范设施更是得到了有效提高,传统国际经济面临新的调整。当今的世界经济格局为我们掀开了新的一页。


International competition and active cooperation have allowed us to see new hope. Medical, pharmaceutical and healthcare industry has been updated and developed in a rapid response. Security inspection and prevention facilities have been effectively improved, and the traditional international economy is facing new adjustments. The current world economic structure has opened a new page for us.


在“(大观·可惟为)第6届中国品牌价值排行榜”暨“首届世界品牌价值900强榜”即将发布之际,邀约好友与我们一起阅读这些实力企业的精彩历程,共勉我们以积极的心态把握希望给我们带来的与时俱进的机遇,努力跟上时代世纪进步的步伐。(宋金红)


As “The 6th (Daguan·Keweiwei)China Brand Value Top 100 List” and “The First World Brand Value Top 900 List” are about to be released, we sincerely invite you,my friends,to go through the wonderful journey of development story of these powerful enterprises with us so as to remind us of grasping opportunities with positive attitude and striving to keep up with the progress of the times. (Song Jinhong)



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写在“(大观·可惟为)第6届中国品牌价值百强榜”暨首届世界品牌价值900强榜”即将发布之际   | 晏智杰  


The Message of Hope to "The 6th (Daguan·Keweiwei) Chinese Brand Value Top 100 List" and "The First World Brand Value Top 900 List" Before Final Releasing    | Yan Zhijie   


我们可以透过这个榜单,了解世界范围内品牌价值排序的现状,了解中国企业品牌价值在其中的实际地位。


We could come to the knowledge of current status of brand value rankings worldwide as well as the actual status of brand value from Chinese enterprises according to the lists.


值得注意地是,2020年新冠肺炎疫情突如其来地爆发及随后在世界范围内的广泛传播,已经对世界各国社会经济和民众生活带来严重的影响,何时能够在世界范围内基本遏制住疫情并得到有效治理,现在还难下定论。可以肯定的是,疫情后世界发展的格局,包括国家之间的品牌价值地位的对比(上升或下降),以及经济发展主要领域及其顶杠企业的地位,经过这场疫情的洗礼,都可能发生极其广泛和深刻的改变。


It is worth noting that, the sudden outbreak of corona virus epidemic in 2020 and its subsequent spread throughout the world has made a serious impact on social economy and people’s life all over the world. It is still difficult to make a final conclusion when the epidemic can be basically contained and effectively managed. What to be sure is that the global patterns of development after the epidemic, including the comparison of brand value status among countries (up or down) as well as the status of major areas of economic development and the status of top bar companies, will possibly have an extensive and profound change after the baptism of this epidemic.


我国广大民众,在中国共产党的坚强领导下,同心协力,历经顽强努力,付出了巨大代价和心血,已经取得了举世瞩目的抗击疫情的战略性成就,同时在恢复和发展经济方面也获得了可喜成果。中国是2020年唯一的经济发展呈现正增长的主要经济体,仍然稳居GDP总量世界第二。现在,中国进入到发展的新阶段,随着国内循环为主,国内循环和国际循环相结合的新格局的建立,以及产业结构的深刻改变,还有对企业监管的完善等等,可以预期,中国企业品牌价值排行一定会发生新的变化。《中国品牌价值网》未来所发表的世界和中国品牌价值排行榜,一定会为人们认识和了解当前世界范围内品牌价值变化,观察中国作为全球品牌消费大国的社会经济现状和发展趋势,继续提供可资借鉴的数据。


Under the strong leadership of the Communist Party of China, Chinese people have made concerted and painstaking efforts and paid a huge price on and have achieved world-renowned strategic achievements in fighting the epidemic. As a result, we have obtained gratifying achievements in economic recovery and development. China is the only major economy with positive economic development in 2020, and it still ranks second in terms of total GDP in the world. Now, China has entered a new stage of development. With the establishment of a new pattern combining domestic and international circulation, as well as profound changes in the industrial structure and the improvement of corporate supervision, it can be expected that, the brand value ranking of Chinese enterprises will definitely undergo new changes. The world and Chinese brand value rankings released by the "Brand Value (China) Network" will definitely provide people with knowledge and understanding of the current changes in brand value worldwide, and continue to provide data that can be used as references to observe the social and economic status and development trends of China as a major global brand consumer country.


这里不妨就品牌价值的理论基础再发表一点意见。科学的商品价值论是科学的商品的品牌价值论的基础,而后者是前者的具体应用。40多年来,以建立社会主义市场经济为最终目标的改革开放的伟大实践,使我们得以确立了科学的商品价值论,即市场供求均衡多元要素价值论,从而为深化改革开放奠定了科学理论基础,也为树立科学的品牌价值观,构建科学的品牌价值评估工作,提供了科学的理论依据。


Here might as well make a few comments on the theoretical basis of brand value. The scientific commodity value theory is the basis of the scientific commodity brand value theory, and the latter is the specific application of the former. For more than 40 years, the great practice of reform and opening up with the ultimate goal of establishing a socialist market economy has enabled us to establish a scientific theory of commodity value, that is, the value of multiple factors in the equilibrium of market supply and demand, thus laying a scientific theoretical foundation for deepening reform and opening up. It also provides a scientific theoretical basis for the establishment of scientific brand values and the construction of scientific brand value evaluation.


依照这个价值论,决定品牌价值高低的要素,同决定商品本身价值的要素一样,都是构成市场供给的各种要素和构成市场需求的各种要素的均衡与结合,两者缺一不可。不顾有限的市场需求而盲目地增加供给,以至于造成供过于求的后果,故不可取;反过来,无视市场需求扩大的前景而盲目地限制和压缩供给,以至于造成供不应求的后果,也极为不智。在这两种情况下,也都不能指望它们能够挣得理想的品牌价值。经营者要追求的是供给与需求的均衡,而且是动态均衡。成功的世界知名品牌经营者,无一不是追求并长期保持这种动态均衡的高手,而某些原先知名品牌的失落或重建,则往往同他们在认知和处理这种均衡关系上的失误或纠正这种失误有关。这应该是国内外著名品牌维持并不断提升的其价值(例如美国房利美和房地美的品牌价值的迷失与重整)给予我们的一条重要启示。


According to this theory of value, the factors that determine the level of brand value, like the factors that determine the value of the product itself, are the balance and combination of the various factors that constitute the market supply and demand, both of which are indispensable. It is undesirable to blindly increase supply regardless of the limited market demand, so as to cause the consequences of oversupply; Conversely, it is extremely unwise to blindly restrict and compress supply regardless of the prospect of market demand expansion, so that supply exceeds demand. In both cases, they cannot be expected to earn the ideal brand value. What the operator wants to pursue is the balance of supply and demand, and it is a dynamic balance. Successful world-renowned brand operators are all masters who pursue and maintain this dynamic equilibrium in long term. The loss or reconstruction of some original well-known brands is often caused by their mistakes in understanding and handling this equilibrium relationship. This should be an important enlightenment given to us by well-known brands at home and abroad that have maintained and continuously improved their value (such as the loss and reorganization of the brand value of Fannie Mae and Freddie Mac in the United States).



作者:中国品牌价值网



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