品牌价值网_中国品牌价值排行榜-How to Make Internet Communication Be the Positive Figure of Corporate Brand Value
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How to Make Internet Communication Be the Positive Figure of Corporate Brand Value

2021-11-25 21:18:28    来源:Daguan Keweiwei

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  With the upgrading of traditional marketing needs, the long-de-graded 4p-4C theory has been increasingly replaced by the market demand for brand value, and consumer perception and experience have become more and more mainstream in the consumer market.

 

    Facing with the era of a dazzling array of products and large-scale brands at home and abroad, consumer choice, especially in the choice of valuable products, media evaluation has become the main reference for many consumers. And the booming Internet media is close to the market and relatively true and free speech has won the recognition and first choice of consumers.

 

    We all know that a classic and unfailing brand that is truly worthy of people's loyalty and pursuit is hard-won. It not only requires time for precipitation and accumulation, but also requires product competitiveness and communication power that keeps pace with the times. In the face of today's mainstream internet media, it really deserves the attention from today's brand industry.   

 

    The online media information traffic that can be checked at any time has brought an indispensable value impact on today's brand advertising, but its long-term existence of undeletable negative information is really a bomb, which seriously affects the credibility of the brand’s development and consumption.  (In April 2019, the State Administration for Market Regulation proposed to stipulate that network transaction operators shall not delete unfavorable user reviews). Under the strong supervision of national policies, how to break through, that is, to protect the right of consumers to synchronize information at the same time, is necessary for everyone to work together to determine effective solutions and methods for the current internet media to defend the positive energy of the corporate brand value.

 

    For the last six consecutive brand valuation rankings of "Da-guan·Kewei China Brand Value Top 100" and "Daguan·Kewei World Brand Value Top 900 ", many companies’ brand value were scored by their good performance and corporate social responsibility as well as public welfare. However, only because of some negative online news leaving a regret for their final score.

 

     In today's international background of global brand competition, effectively grasping internet communication has become a major trend for international brands.


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作者:Song Jinhong



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