品牌价值网_中国品牌价值排行榜-Cross-Border Finance in the Art Market:Seeing Through the Financial Art Value of Bank of America
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Cross-Border Finance in the Art Market:Seeing Through the Financial Art Value of Bank of America

2021-11-27 17:16:52    来源:品牌价值(中国)网


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    Speaking of the United States’ domineering and dominant presidential culture, no matter which president comes to power, he can quickly attract global attention to the country.

 

    Throughout the world's judgments of the United States, whether it is admiration or contempt, this young country (it has only been more than 200 years since the founding of the country in 1776), regardless of whether the behavior is humane or amazed by hegemony, its powerful diplomatic strategy will undoubtedly make its military, economic, high-tech and many other industries lead the world and become one of the few superpowers today.

   

    The Americans’ courage to serve the world and the self-righteous behavior of young people have attracted many talents in the world and other resources. At the same time, their predatory rapid expansion and development have passively pushed many countries out and competed. Prevention of protective measures. As the saying goes, the urban fast track has been pushed onto the world stage, and it is not easy to stop. As a representative of advanced productivity in developed countries, the United States is promoting the globalization of world economy and trade while fully exposing the shortcomings of global resource inequality. Who will save the sequelae of urban backwardness caused by imperfections is also an increasing issues for countries all over the world.

     

    On September 15, 2008, as the U.S. financial industry, which has always been a leader in financial innovation in the international financial industry, along with the Wall Street investment bank Lehman Brothers filed for bankruptcy, the subprime mortgage crisis triggered a financial crisis in the United States. With the development of financial globalization, the US subprime mortgage crisis has triggered a global and systemic financial crisis. The global financial community is actively adopting various financial innovation and protection policies amidst an uproar in order to maximize the control of the financial crisis that will bring greater losses and impacts to the country.

     

    Times have changed. Looking back at today's financial industry, I have to talk about the art culture brought by Bank of America.

 

    On the ranking of “Daguan·Keweiwei World Brand Value Top 900”, Bank of America ranked 67th in the world with brand value 434.062 billion RMB.

 

    When I opened the Bank of America website, in addition to discovering the clear financial service information provided on its website, I was also amazed at the "Bank of America Masterpiece Moment" project recommendation published by the Bank of America website in an important position on the corporate website. This set of recommended videos are about the best museum collections in the United States which are all introduced by famous curators and art authority professionals from various museums. Every two weeks there will be creative and fresh videos released. This project originated from the introduction of Bank of America “Believe in the Power of Art”to help the economy prosper, educate and enrich society, and create greater cultural understanding. This is why the Bank of America website proudly introduces Bank of America’s Masterpiece Moment, a new video series celebrating great works of art. A variety of masterpieces collected from museums across the United States will be recommended and introduced by everyone. This content allows us to see that Bank of America not only provides art investors today, but also abundant resource information guides the value trend and market trend of today's art market more for potential customers of art, and is regarded as a rare visual feast for cross-border cognition of art in the field of financial investment.

 

    We all know that the art investment market is the three internationally recognized investment markets, second only to real estate and stocks. Although the art market suffered a setback under the influence of the financial crisis, it quickly recovered. Generally speaking, the stock and financial markets take longer to adjust, while the art market recovers relatively faster.

 

    The ten most expensive artworks in 2020 from ArtChina.com:

    Top 1 Francis Bacon

    "Triptych Inspired by the Oresteia of Aeschylus)" Price: US$84.6 million, Time: June 30, Location: Sotheby's live broadcast, Hong Kong, London, New York

 

    Top 2 Wu Bin

    "Shi Mian Ling Bi Tu " Price: 512.9 million yuan (76.6 million US dollars), time: October 18, location: Beijing Poly Auction

 

    Top 3 Roy Lichtenstein

    "Nude with Joyous Painting" Price: US$46.2 million, Time: July 10th, Location: Christie's "One" live auction, Hong Kong, Paris, London, New York

 

     Top 4 David Hockney

    "Nichols Canyon" Price: $41 million, Time: December 7, Location: Phillips, New York

 

    Top5 Ren Renfa

    "Wu Wang Zui Gui Tu" Price: US$39.4 million (HK$307 million), Time: October 8, Location: Sotheby's Hong Kong

 

    Top 6 Sai Twombly

    "Untitled" Price: $38.7 million Time: October 6, Venue: 20th Century Auction at Christie's New York

 

    Top 7 Sanyu

    "Four Naked Girls" Price: US$33.3 million (HK$258.3 million), Time: July 8th, Location: Sotheby's Hong Kong

 

    Top8 Mark Rothko

    "Untitled" Price: $31.3 million, Time: October 6, Location: Christie's 20th Century Auction in New York

 

     Top9 Bryce Malton

    "Complementary" Price: 30.9 million US dollars, time: July 10, location: Christie's "One" live auction

 

    Top10 Barnett Newman

    "Onement V" price: 30.9 million US dollars, time: July 10, location: Christie's "One" live auction

 

    The art market has always been a hot spot for the investment community. Even if the epidemic in 2020 has changed the traditional auction situation and many activities have become online, it still has not blocked the investment community’s enthusiasm and pursuit of art.

 

    The ever-strong American art market is developing rapidly in the globalization of the art market, and it affects the world's art investment vane. (In 1995, the author of this article successfully participated in the planning marriage between a famous female painter's artwork and banking finance in China, and took the lead in opening a new financial pattern of artwork mortgage loans. Therefore, he has been paying attention to this field from time to time. In retrospect, this is a successful operation case. It has opened up the value investment return of innovative financial products for the banking business. Once in order to attract investment in an international district in Beijing, the author provided an international art industry planning proposal. For this reason, he actively cooperated with the domestic front line and took part in in the famous domestic international art auction institutions, and participated in the bidding planning for the works of his friends. Although he missed this industrial project due to the client’s financial problems, he really gave the author his own understanding of the current Chinese art. There is a deep understanding of investment prospects. That is, art investment must be understood.)

 

    In today's era full of opportunities, due to the huge return on investment value of art works and the noble art threshold of life, all the rapidly wealthy intellectual elites and contemporary investment upstarts yearn for entry into this art circle.

 

    As China now occupies one-third of the world's art market, its future market and collection potential are even more unlimited. Excerpted from a report from Chinanet.com, according to the world's most authoritative TEFAF art report, the art market has an annual transaction volume of more than 400-500 billion yuan, with an average annual transaction volume of 400 billion yuan. However, after investigation, the potential demand of the art investment market that China can further tap is about 2 trillion yuan, which is four to five times the total turnover of the entire art market, which is enough to show that the art market has huge potential and promising prospects.

 

    Whether it is financing in Singapore, financing equipment in Los Angeles, hedging currencies in Frankfurt, or expanding business in Huntsville, Bank of America understands the challenges its customers face globally. Bank of America combines local knowledge and global perspectives to tailor solutions to meet customer goals. Bank of America is the largest commercial and industrial lending institution in the United States and has one of the top market makers and investment banking platforms.

 

    And the potential cross-border financial behavior of the "Masterpiece Moment for Bank of America", an artwork, undoubtedly brings positive financial benefits to the contemporary art world.

 

    Bank of America is one of the world's leading financial institutions, providing a full range of banking, investment, asset management and other financial and risk management products and services for individual consumers, small and medium-sized market enterprises and large companies. The company provides unparalleled convenience in the United States, providing approximately 4,300 retail financial centers, approximately 17,000 ATMs, and approximately 41 million active users (including approximately 32 million mobile users) to approximately 66 million consumers and small business customers with award-winning digital banking services. Bank of America is a global leader in wealth management, corporate and investment banking, and a wide range of asset class transactions, providing services to companies, governments, institutions and individuals worldwide. Bank of America provides industry-leading support to approximately 3 million small business families through a set of innovative, easy-to-use online products and services. The company serves customers through operations throughout the United States, its territories, and approximately 35 countries. Bank of America Corporation (NYSE: BAC) is listed on the New York Stock Exchange.

 

    Throughout the Bank of America and the customers it serves, we have a set of leading capabilities in every area of operation. This is the power of Bank of America Corporation and the advantage of this model. It is also a balance that Bank of America is striving to achieve to ensure that Bank of America can do its best for bank customers and customers, while optimizing the bank’s balance sheet to be effective.

 

    Good risk management is the foundation of responsible growth. It contributes to the future strength and sustainability of Bank of America Corporation, and supports today's work to serve customers, communities, and shareholders. Everyone has their own role in managing risk. It's about understanding the risks and rewards of everything a business does to ensure that the bank is there for customers, customers, communities, and shareholders—both in good times and bad times. All employees are responsible for proactively managing risks as part of their daily activities by identifying, reporting and discussing risks in a timely manner.

 

    Bank of America is part of a broader strategy to support social and environmental progress through investment, philanthropy, and responsible business operations. Committed to making its business sustainable through its global business strategy, support and efforts to employees, and to deal with some of the most severe challenges in the world.


     Promote Racial Equality and Economic Opportunity

    Working together to solve the fundamental problems faced by people of color and communities through their global business strategies, employee support and efforts to make their businesses sustainable.

 

      Bank of America Promotes Operational Excellence

    This includes everything done to promote progress on social priorities, including the priorities broadly defined in the United Nations Sustainable Development Goals. Do this through sustainable financial efforts, philanthropy, and how to manage your own activities and expenses. Actively have a sound internal and external governance mechanism to enable all environmental, social and governance (ESG) commitments to be fulfilled.

 

      Achieve Responsible Growth

    At Bank of America (bankofamerica), everyone has a common goal, which is to help improve financial life through the power of various connections.


    To develop the economy while creating tangible value for the banking business, Bank of America has transformed into a simpler and more efficient company that is helping to create job opportunities for customers and the communities it serves, develop communities, promote economic mobility, and solve the problems faced by societies around the world. The biggest challenge.

 

    Promote Economic and Social Development

    A society becomes stronger, with better financial health and social conditions. Facilitate economic mobility. Committed to maintaining the highest standards of corporate governance and ethical behavior. This includes striving to always do business in the right way for customers, shareholders, and the communities they serve; providing leaders with the knowledge and tools needed to make the best decisions; and helping employees clearly understand the values and ethical standards that guide the company every day.

 

   Bank of America (bankofamerica) management processes, struc-ture and policies help ensure compliance with laws and regulations and provide a clear vision for decision-making and accountability.

 

    Establish and protect the company culture, and actively promote the company's core values and code of conduct to employees. Action fosters an open culture in which healthy debates are encouraged and employees are required to report improper activities. Do not hesitate to separate yourself from individuals who violate the bank’s values or ethical standards, regardless of their performance or potential.

 

    When working hard to serve bank customers, customers and communities, and create returns for shareholders, it only makes sense to succeed in the right way and with the right values. Commitment to this principle is the key to maintaining the public’s trust and confidence in the company, as well as the key to long-term success.

 

    The potential of the market must not only be created, but also good at learning to tap and cultivate. The “Masterpiece Moment of Bank of America” is the leading of cross-border finance of artworks, which allows us to discover the strategic management behind the explicit culture of the brand value economy and the management of forward-looking value strategies, as well as the necessary preparations for long-term market operation. In order to bring a good layout operation for the value return that you want to achieve in the future.

 

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作者:Song Jinhong



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