When the commercial culture clashes between tradition and modernity, foreign and domestic consumer markets, should we analysis the question more rationally?

    ——A self-examination inspired by consumer experience that Starbucks coffee brings to people today

    Speaking of coffee, in the eyes of traditional Chinese people, it has always been a symbol of Western culture, sometimes with the exotic feelings of petty bourgeoisie. It has long been seen in Shanghai, Shenzhen and other coastal cities with a high degree of internationalization and opening up. In recent years, coffee shops have sprung up not only in the bustling commercial districts and famous tourist attractions in Beijing, but also have a tendency to seize the commercial facilities in the old alleys and communities of the city.

 　  On the first ranking of 2021 " Daguan · Keweiwei World Brand Value Top 900 " list, Starbucks ranks 112th with a brand value of 289.518 billion RMB.

    Starbucks Coffee, founded in 1971, is not a long away from us. It started from a narrow specialty store in Seattle's historic Pike Place Market. For decades, Starbucks coffee has occupied major cities in the world, with tens of thousands of locations worldwide. Starbucks has become a large multinational coffee shop in the United States and the largest coffee chain shop in the world.

   A distinctive store concept. From the very beginning, the founder of Starbucks was determined to build a distinctive company. The creative Starbucks coffee shop exists in a third place for social communication in the community, between work and family. Cultivate a lifestyle of neighborhood gatherings and exchanges. Gradually develop a life habit that people like.

    Secondly, Starbucks has grasped the core competitiveness of brand products: from the perspective of human nature, it adheres to the ethical procurement of sustainable products, and provides ethical purchases and responsible production of the highest quality sustainable products. In order to guarantee Starbucks' commitment to the world's highest quality coffee, let people remember "provide the world's best fresh roasted whole bean coffee" which introduced since the founding of the brand.

Just as we see the corporate culture and spirit on the Starbucks official website, "Every day, when we go to work, we hope to do two things, drink good coffee with friends, and help the world become better. It’s true for us when the first Starbucks opened in 1971. And it's the same today."

    Starbucks Coffee ranks the second in the number of stores in China, second only to the market share in the United States. The reason for the rapid development is that many stores are located in areas where offices are concentrated in China. Starbucks Coffee is not only an enthusiastic coffee supplier, and it also enriches everything that comes with a useful cafe experience. Provide a selection of high-quality tea, exquisite pastries and other delicacies to satisfy the taste buds. The music that can be heard in the store is loved by more people because of its artistry and attractiveness. It is fast and convenient to meet the lunch needs of a new generation of office workers. At the same time, it is also chosen by more business people as a short-term office meeting and exchange place.

    With the general improvement of domestic people's living standards and cultural awareness, the emergence of a globalized commercial consumer market is an objective requirement of the overall vision of domestic consumer groups. Companies like Starbucks Coffee that actively interact consumers with an inclusive and open mind, and allow more people to participate in practical experience, not only promote more benefits that are beneficial to consumers due to competition in the same industry. At the same time, more traditional domestic enterprises have seen the rapid changes in the mainstream demand in today's consumer market. Therefore, when the traditional business advantages are impacted with patriotic feelings, we should first rationally analyze the reasons for the commercial market, discover our own shortcomings, quickly seek corporate problems, gaps and seizes our own value depression in the opportunities of international brands in the era.

    There is never a saturated market, only a saturated mentality.

作者：Song Jinhong