Because of the influence of the movie when I was young, the Jeep's features of bold and fearlessness have left a deep mark in my heart. So when I get my driver's license, the first car I want is to have a long-awaited "Jeep" to satisfy my desire to conquer and drive.

    As a city with lots of luxury cars driving on the roads, Beijing, the capital of China, dominates the huge Chinese automobile consumer market. Imported cars, joint venture cars and domestically produced cars from different countries have their unique brand appeal, unparalleled safety performance, and identity. The noble and beautiful appearance that matches the symbol attracts people with different needs and choices. 

    Walking in the car stores, with the comfortable environment and the introduction of the elegant shopping guides, you can experience the current world-leading technology, healthy life concept and the exclusive feeling of brand pursuit brought by different brands of cars.

    When seeing a SUV model car that is similar to the "Jeep", I was surprised by the name innovation. Until I stepped into the Fiat Chrysler Automobiles (FCA) car showroom, I finally found the "Jeep" that I had known for a long time, both the name and the mshape of the "Jeep" are all coming from Fiat Chrysler Automobiles (FCA), which is exclusive to the group. Only the cars they produce can use the name "Jeep". What made me even more fascinated was that the shopping guide recommended to me the most powerful Wrangler in history, Jeep Wrangler 4xe.

（The picture comes from the ads introduced by the salesman)

    Fiat Chrysler Automobiles (FCA) Group, headquartered in Italy, is the world's eighth largest automaker in terms of total annual car sales. In the ranking of "2021 World Brand Value Top 900", FCA ranks 124th with brand value of 264.889 billion RMB. 

    Its group car brands also include Abate, Alfa Romeo, Chrysler, Dodge, Fiat, Fiat Professional, Jeep, Lancia, Maserati and Ram vehicles. It also distributes Mopar spare parts products. Other FCA businesses include Comau (production systems) and Teksid (cast iron and castings).

    Fiat Chrysler Automobiles (FCA) Group has a unique sense of innovation: “Decisions are smart and strategic. We are learning and adapting every day. We react quickly to the changes and purposely break the status quo. Working with excitement and spirit, with respect and courage to our own traditions, we will move towards the company’s vision for tomorrow." Create opportunities for more demanding consumers, as we have seen from the group’s promotional introduction, "The opportunity is that you already know Fiat Chrysler Automobiles (FCA). That’s because we have a long history with some of the most famous brands in the world. We are passionate about our brands and make every effort to ensure that they continue to evolve to meet the expectations and needs of our customers."

    The continuous brand management of "Jeep" has achieved great brand accumulated value. I believe that many car clubs who love "Jeep" in the world, like us, always pay attention to more wonderful and innovative performances of "Jeep".

作者：Song Jinhong