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Farewell to Queen Elizabeth II

2022-09-10 09:44:23    来源:www.bvrcn.com品牌价值网

     On September 8, 2022, local time, we were shocked to hear that the 96-year-old Queen Elizabeth II died of illness at Balmoral Castle in Scotland. Her eldest son, Prince Charles, succeeded to the throne. From her accession to the throne in 1952 to her death in 2022, the Queen reigned for 70 years, worked to the last moment, and experienced 15 prime ministers. The Queen's most recent appearance in the public was the appointment of new Prime Minister Truss at Balmoral Castle in Scotland on September 6.


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       During her reign, the Queen made more than 300 overseas trips and visited hundreds of countries, becoming the most visited monarch in British history. In 1986, Queen Elizabeth II was invited to visit China, becoming the first British monarch to visit China. Over the past 36 years, the Queen has had many interactions with China and met with many Chinese leaders. She has been guarding the United Kingdom and the royal family in her own way throughout her life, maintaining the unity and stability of the Commonwealth. On "Daguan the 2nd World Brand Value Top 900" officially released on July 30, 2022, there are 34 British companies on the list, including: GlaxoSmithKline, Unilever, AstraZeneca, Standard Chartered Bank, Vodafone, HSBC Holdings, London Stock Exchange, etc.


         As a brand power, the United Kingdom has many world-renowned brands loved by the world, which is inseparable from the elegant and noble image of the "fashion icon" that the Queen has been on for 70 years. When the Queen travels around the world, her brand performance affects the entire world brand circle. For example, the diamonds on one of the crowns she wore came from Cartier. The Queen often carries a variety of handbags, and this kind of handbag has an exclusive brand called Lorna. The Queen's umbrella is the famous Fulton umbrella, which is the royal umbrella of the British royal family and a special brand for the Queen. The Queen's hat is handmade by Philip Samrelin, who makes 40-50 hats for the Queen every year. Almost all shoes for the royal family are made by Anne David. Her cars include Bentleys, Rolls-Royces and Land Rovers, of which Bentley belongs to the Volkswagen Group, which ranks 16th in the "Daguan the 2nd World Brand Value Top 900". The Queen's brand effect leads the trend of the world, and the brands selected by her have almost won the common love of consumers.


         Although the legendary life of Queen Elizabeth II is over, her story will be passed down for a long time, and her contribution to driving the world brand value will also endure.


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作者:肴筱临



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