品牌价值网_中国品牌价值排行榜-Tourism during the Dragon Boat Festival Shows Diverse Consumption Scenarios and Creates a Strong Festive Atmosphere
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Tourism during the Dragon Boat Festival Shows Diverse Consumption Scenarios and Creates a Strong Festive Atmosphere

2023-06-21 12:00:33    来源:www.bvrcn.com Brand Value Network



It is the annual Dragon Boat Festival, once again ushering in a small peak of travel. In order to ensure that people travel safely and conveniently during the Dragon Boat Festival holiday in 2023, and that the transportation of key materials is smooth and efficient, the Ministry of Transport has issued a notice on the guarantee of transport services and safety work during the Dragon Boat Festival holiday in 2023, emphasizing the practical strengthening of passenger transport services.


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In order to stimulate market vitality and promote the high-quality development of pedestrian streets, the Ministry of Commerce has promoted the construction of smart shopping districts, driven the concentration of high-quality consumer resources, linked business, tourism, culture and sports, created more immersive, interactive and experiential consumption of new scenes, and committed to transforming customer flow into consumption flow.

 

The latest report released by Meituan and Dianping shows that as of June 14, the three days of the Dragon Boat Festival holiday travel bookings (including hotels, lodging, attraction tickets, transportation) increased by nearly 600% year-on-year. Dragon Boat Festival themed tourism products, cultural tourism activities are also more popular. For example, Jiaozuo launched a series of cultural tourism activities with the theme of "Dragon Soars Over River, Jiaozuo Speaks Fondly of ‘Zongzi’", and Shenyang launched the first session of peaceful cool summer festival and other activities. Many tourists want to relive the traditions, taste the delicious food and experience the rich festive atmosphere during their travels.

 

The relevant person in charge of Touniu Travel said that the Dragon Boat Festival meets the graduation season and summer vacation, and from the booking data, families mainly focus on the theme of parent-child study and leisure holiday. The graduation tour tourists are mainly to hit the internet-famous city, attractions, museums, food and other purposes. Its more popular in such destinations as Zibo, Dali, Zhangjiajie and other destination cities and Chengdu Panda Base, Beijing Universal Studios, Shanghai Disneyland, Shaanxi History Museum, Nanjing Museum and other scenic spots.

During the Dragon Boat Festival, enterprises will also order gifts to units and individuals to convey their care. The relevant person in charge of SF said that the gifts and specialties sent before the Dragon Boat Festival with multiple scenes overlap tested the speed and flexibility of the various links of the express industry.

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Brand Value Network (www.bvrcn.com) is inviting RED TEA AT NOON to celebrate the "Dragon Boat Festival" with pleasure, wishing the people of the whole nation a happy and healthy Dragon Boat Festival!

 

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www.bvrcn.com Brand Value Network

作者:Trina



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