On 19 June, according to the related news released stating that Barclays was expanding its financing trading business aimed at serving Asian investors. Barclays' financing business has almost doubled its share of total revenue in Asia and its contribution to overall global revenue has reached 32%, according to people familiar with the matter. From 2019 to December last year, Barclays increased its sales and trading headcount by 20%. These figures speak volumes about Barclays' strong presence in the Asian market and the growth trend of its business in the region.

It is well known that the Asian market is considered to be one of the most rapidly developing markets in the history of the world, with the region experiencing rapid economic and financial growth. With the economic rise of countries such as China and India, Asia has become one of the key regions for major international banks to expand their business. Against this backdrop, Barclays is aware of the opportunities and challenges in the Asian market and has chosen to aggressively expand its financing transactions business.

In the expansion of this business, Barclays has implemented a number of strategic initiatives. Firstly, Barclays has enhanced its training to provide better service and support to local customers. Secondly, Barclays has optimised its business processes in Asia to improve the efficiency and flexibility of its operations. The bank has also invested significant resources in strengthening its own technology and systems development to enhance its core competencies in the Asian market.

The effectiveness of these initiatives is reflected in the numbers. Figures show that Barclays' financing business has doubled its share of total revenue in the Asian market. As one of the global financial giants, Barclays' Asian operations are also increasing their contribution to its overall revenues. In the last two years alone, Barclays has increased its sales and trading headcount by 20%, further demonstrating Barclays' strong presence in the Asian market and the steady growth of its operating performance.

The expansion of Barclays' Asian operations could herald a future in which the Asian market will have an increasingly important position in the global market competition in the financial sector. It also demonstrates that Barclays, as an international bank, has a strong competitive position and good prospects for growth in the Asian market. As an important participant in the financial industry, the business growth of Barclays Bank will also contribute to the economy of the region and help to improve its ranking in “The World Brand Value Top 900”. The third edition of “(Daguan·Keweiwei) The World Brand Value Top 900”, released on March 18, 2023, ranked Barclay in the 445th place with a brand value of 63.078 billion CNY.

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作者：Trina