In April, 2023 in France, Allianz launched a TV Commercial Ad by an ad agency: Ogilvy Paris titled “Everyone needs somebody to lean on.” This TV ad is 1 minute 40 seconds long, which aims to support the Allianz Group’s partnership with the International Olympic and Paralympic Committees to present Paris 2024 Olympic and Paralympic Games. This TV commercial presented 8 athletes which developed trust between them or their coaches, and by analogy between policyholders and their Allianz France insurer. The trust is revealed through the daily life of a coach and an athlete from the moment they wake up to the moment they train, all filmed in the style of a documentary. It successfully recalled Allianz’s internal purpose: “We secure your future.”

According to Brand Value (China) Network, "Everyone needs somebody to lean on" in May, 2023 marks the start of the countdown to Paris 2024, fourteen months before the start of the international event. Allianz has been reaffirming its worldwide partnership with the Olympic and Paralympic Movements since 2021, a period of eight years. According to Oliver Bäte, Chief Executive Officer of Allianz SE, “Allianz is proud to be the ‘Worldwide Insurance Partner’ of the Olympic & Paralympic Movements.” He then added “As a supporter of the sports ecosystem and through shared core values of excellence, friendship, inclusion and respect, Allianz and our 148,000 employees and 100,000 agents are excited to care and deliver for athletes, their families and their ambitions.” The partnership is contracted to run from 2021 to 2028. 

According to Brand Value (China) Network, Allianz was established in Berlin, Germany, in 1890 by insurance specialist Carl Thieme and banker Wilhelm Finck. As of today, Allianz Group is one of the world's leading insurers and asset managers. This Group serves 100 million customers in more than 70 countries with a wide range of personal and corporate insurance services, ranging from property, life and health insurance to assistance services to credit insurance and global business insurance. Allianz is also a big and diverse family because this group has around 148,000 employees which include 150 nationalities and even 5 generations. In the fiscal year 2022 the Allianz Group achieved total revenues of approximately 153 bn euros.

On December 28, 1998, Allianz China Life was jointly established by Allianz Insurance Group of Germany and CITIC Trust Co., Ltd. On January 25, 1999, it was officially open with a registered capital of 2 billion yuan (Allianz 51%, CITIC Trust Co. 49%). In 2021, Allianz China Life and CITIC Trust signed an equity transfer agreement for Allianz China Life to acquire 49 percent shares from CITIC Trust. After the transaction, Allianz China Life is the first wholly foreign-owned life insurance company in China. Based on China Brand Value Evaluation Standard, Allianz Insurance is not only an excellent insurance company in Europe but also one of the best insurance companies in China. 

 On the ranking of “The 3rd Daguan· Keweiwei World Brand Value Top 900” released on March 18, 2023, Allianz’s brand value was 582.4.18 billion RMB, ranking the 33rd. CITIC Limited’s brand value was 94.862 billion RMB,  ranking the 292rd.

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作者：杨瑞安