On Friday, November 11, 2023, according to the National Highway Traffic Safety Administration (NHTSA), Honda is recalling nearly 250,000 cars, SUVs and pickup trucks due to a manufacturing defect that could cause engines to not run properly, stall or stall while driving. The recall applies to certain 2015 to 2020 Acura TLX cars, 2016 to 2020 Acura MDX SUVs, 2017 and 2019 Ridgeline pickup trucks, 2018 to 2019 Odyssey minivans, as well as 2016 and 2018 to 2019 Pilot SUVs. According to Honda, a manufacturing error with the engine crankshaft could cause the connecting rod bearing in affected engines to prematurely wear and seize. Honda added, unusual engine noises, engine stalling or reduced engine performance, and an illuminated check engine light are all warning signs of a possible manufacturing defect. 

      According to Honda, in February 2020, Honda received the first market complaint. As of November 3, 2023, Honda has collected 1,450 warranty problems related to the problem, but no reports of injuries or deaths. On January 2nd, 2024, car dealers will notify owners of affected vehicles by email directly and car dealers will inspect the engine and repair or replace it if necessary. Honda also said it would also refund owners who paid for the repairs at their own expense. 

         According to Brand Value (China) Network, as of 2023, many carmakers recalled their vehicles because of different reasons. For example, on November 1, 2023, Toyota made an official announcement that it is recalling more than roughly 1.9 million RAV4 sport utility vehicles (SUVs) in the U.S. because the batteries can shift during sharp turns and potentially cause a fire. For another example, on Friday, October 13, 2023, according to the National Highway Traffic Safety Administration (NHTSA), Ford is recalling more than 230,000 Explorers due to a defect that may allow the SUVs to roll away if the parking isn’t applied. On August 19, 2023, Nissan said in documents by the National Highway Traffic Safety Administration (NHTSA ) that it is calling more than 236,000 compact sedans in the United States because the tie rods in front suspension can bend and break, possibly causing drivers to lose steering control.

        Honda Motor or Honda, is a Japanese multinational automobile manufacturer headquartered in Minato, Tokyo, Japan. Honda has an excellent reputation in the world, second only to automotive giants Toyota in Japan. In 1937, Honda’s founder called Soichiro Honda founded Tōkai Seiki to make piston rings for different companies including Toyota. During the World War II, his plant assisted in the production of military aircraft propellers. In October, 1946, Honda found the Honda Technical Research Institute. In 1949, Honda Motor Co., Ltd. was founded. In August 1963, Honda make the first T360 mini pick-up truck. In 1964, Honda Motor Company became the world’s largest manufacturer of motorcycles. In 2006, the Honda Aircraft Company was established. 

       On the ranking of “The 3rd Daguan· Keweiwei World Brand Value Top 900” released on March 18, 2023, Toyota’s brand value was 704.789 billion RMB, ranking the 18th. Honda’s brand value was 326.331 billion RMB, ranking the 71th. Nissan Motor ’s brand value was 148.694 billion RMB, ranking the 173th.

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作者：杨瑞安