On Thursday, December 28, 2023, Chinese smartphone maker Xiaomi unveiled Xiaomi SU7, aiming to become one of the world's top five automakers. The Xiaomi SU7 comes in two variants: the standard version and the more powerful SU7 Max. The SU7 Max features a dual-motor all-wheel-drive-system, delivering a remarkable 664 horsepower and a top speed of 265 km/h. It can accelerate from 0 to 100 km/h in just 2.78 seconds, outperforming the Porsche Taycan Turbo in speed. By comparison, the standard SU7 model is equipped with a single electric motor, offering a rear-wheel drive setup. It delivers 295 horsepower with 400 NM of torque, and can accelerate from 0 to 100 km/h in 5.28 seconds.

       According to Xaomi's CEO and founder Lei Jun, Xiaomi SU7, pronounced “Sue Qi” in Mandarin, “is in trial production and it will hit the domestic market in a few months and the price has not been finalized yet.” Mr. Lei Jun also said the cost would "indeed be a bit high, but one that will have everyone will think is justified."

       According to Brand Value (China ) network, both versions of the SU7 boast advanced technology integration. The vehicle is equipped with Xiaomi's HyperOS system, powered by a Qualcomm Snapdragon 8295 chip, ensuring seamless software connectivity. It features a large 16.1-inch touchscreen, a comprehensive 56-inch heads-up display, and a 7.1-inch instrument cluster. The car's interior is also notable for its luxurious feel and spaciousness, with a panoramic view enabled by an expansive glass area. Safety is a paramount feature of the SU7, with an armored cage-type steel-aluminum hybrid body, multiple airbags, and a comprehensive suite of active safety features. To sum up, the Xiaomi SU7 stands out for its impressive performance specifications, advanced technology integration, and commitment to safety and luxury, positioning it as a strong competitor in the electric vehicle market.

        In 2010, Xiaomi was founded by now multi-billionaire Lei Jun when he was 40 years old, along with six other associates. In 2011, Xiaomi released its first smartphone and, by 2014, it had the largest market share of smartphones sold in China. By 2015, it was developing a wide range of consumer electronics. In 2020, the company sold 146.3 million smartphones and its MIUI (Now HyperOS) mobile Operating system has over 500 million monthly active users. As of 2023, Xiaomi is the third-largest seller of smartphones worldwide, with a market share of about 12%. In May 2015, Mr. Lei Jun was interviewed in the wall street and somebody asked him a question “what’s the company’s secret to success?”. He answered “Even a pig can fly if it stands at the center of a whirlwind.”

     On the ranking of “The 3rd Daguan·Keweiwei World Brand Value Top 900 ”  released on March 18, 2023, Xiaomi’s brand value was 77.918 billion RMB, ranking the 358th. 

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作者：Byron