It is well-known that Hennessy cognac is the most famous brand of cognac worldwide because it sells approximately 70 to 80 million bottles every year, about 50% of the world cognac market. Many people see Hennessy as the symbol of sophistication, elegance, and luxury, and there is so much to say about this amazing cognac brand.

         First of all, Hennessy is a famous cognac brand in the world with more than 250 years of history. In 1765, The Hennessy cognac distillery was founded by an Irish military officer Richard Hennessy, who had served in the army of Louis XV of France. He retired in the Cognac region with his family and began distilling and exporting cognac, first to Great Britain and his native Ireland, then to the United States in 1794. In 1806, he named Jean Fillioux the first Hennessy Master Blender because a member of the Fillioux family had always occupied the role. In 1817, after the Prince Regent (later King George IV) of Britain asked Hennessy to create a "very superior old pale" (VSOP )cognac, VSOP designation was created. In 1870, Maurice Hennessy also created the XO ("extra old") designation. In 1944, Kilian Hennessy, a fifth-generation direct descendant of Richard Hennessy, began assisting his cousin Maurice Hennessy in running the business and went further to promote Hennessy as an international brand by travelling to Ireland, the United States and Asia. In 1971 Kilian Hennessy’s company merged with Moët et Chandon, to create Moët Hennessy. In 1987, Moët Hennessy merged with Louis Vuitton, creating the world's largest luxury brand conglomerate, Louis Vuitton • Moët-Hennessy or LVMH. In 2010, Kilian Hennessy died on the company’s advisory board at the age of 103. Maurice-Richard Hennessy, an eighth generation representative of the Hennessy dynasty, acts as one of the brand's global ambassadors.

          Secondly, Hennessy has a long-standing relationship with African American culture, especially hip hop. For example, the 1992 2Pac song "Hennessy" has been credited with popularizing the drink. It’s synonymous with rap music and African Americans, who are the brand’s major consumers and advocates. According to some historians, African American servicemen encountered cognac in France during World War I and World War II. As of today, Hennessy appears frequently in the lyrics of popular music, and by one estimate the words "Hennessy" or "cognac" are referenced in more than 1,000 songs. In 2019, Maurice-Richard Hennessy was interviewed with the South China Morning Post and admitted that the world ‘Hennessy’ goes well in a song. He then added that he had met several rap artists and was asked to recommend Hennessy, how to drink it and how it’s made.

          Thirdly, from VS (Very Special) to XO (Extra Old), Hennessy offers a wide range of cognac products to suit different tastes and budgets. Hennessy Very Special (V.S.) is one of the most popular cognacs in the world. Bold and fragrant, Hennessy Very Special (V.S.) ‘s robust flavors make it ideal for all your favorite Cognac cocktails. Initial aromas of fresh toast with roasted almond and brown sugar are followed by a wave of more subtle vine fruit. To taste, its aromatic intensity is reflected in a rich mouthfeel, with an added dimension of vanilla, rounded off by a floral finish.

 To sum up, Hennessy is a famous cognac brand in the world with more than 250 years of history that is loved by African Americans. In addition, Hennessy also offers many products. Today it is owned by LVMH (66%) and Diageo (34%), Diageo acting as a non-controlling shareholder.

  Created in 1987, LVMH (Louis Vuitton Moët Hennessy) is a French multinational holding and conglomerate specializing in luxury goods, headquartered in Paris. With approximately 56000 employees and over 50 brands under its umbrella, LVMH is the world's largest luxury goods group today. LVMH includes the five business groups: wines & spirits, fashion & leather goods, perfumes & cosmetics, and watches & jewelry, selective retailing.

      On the ranking of “The 3rd Daguan·Keweiwei World Brand Value Top 900 ” released on March 18, 2023, LVMH’s brand value was 161.275 billion RMB, ranking the 162rd.

           www.brandparty900.com is a website that integrates the products and services of World Brand Value Top 900 Enterprises and helps their employees purchase excellent products and services. Aiming to lead global brand consumption market, www.brandparty900.com is a trustworthy and reliable website for global top consumers to make high quality purchases.

   www.brandparty900.com (UU Brand Party 900) integrates the products and services of World Brand Value Top 900 Enterprises. Please click www.brandparty900.com to enter our website so that you can enter the brand shopping mall and enjoy the special discount prices brought by high quality services, and quickly understand the current global brand technology and fashion trends, and resist the loss caused by outdated, counterfeit and inferior products. For more information, please call our special hotline 400-6868-685.

作者：Byron