On Sunday, February 25, 2024, Chinese Electric-car maker BYD in Shanghai officially unveiled its most expensive car Yangwang U9, one version of the 2-seat model available at a starting price of RMB 1.68 million ($233,450). The Yangwang U9 measures 4,966 mm in length, 2,029 mm in width and 1,295 mm in height, with a wheelbase of 2,900 mm. According to BYD, the U9 will be able to reach a top speed of 309.19 kph, or 192.12 mph and it will also be able to accelerate to 100 kph within 2.36 seconds. This is comparable to supercars produced by long-established brands like Ferrari, whose whose hybrid SF90 Stradale model can accelerate to 100 kph in 2.5 seconds. The electric Supercar is equipped with four electric motors, each capable of delivering 240 kW peak power, resulting in a combined peak power of 960 kW. The Yangwang U9 is touted to be a leader in its automobile segment and will be initially launched in China before entering global markets. To date, Yangwang's direct offline stores have covered 36 cities including Beijing, Shanghai, Guangzhou and Shenzhen, with new stores opening soon in 11 cities including Xuzhou, Nantong and Shenyang.

      According to Brand Value (China) Network, BYD is the world’s biggest electrical car company after beating Tesla in the year of 2023. For more than a decade, BYD's auto business has targeted the low-end to mid-end market. For example, in April 2023, BYD on Auto Shanghai launched the BYD Seagull, the most affordable and smallest hatchback, which costs roughly $11,000 to start. With the rapid growth of the new energy vehicle (NEV) industry, BYD sees an opportunity to enter the high-end and ultra-luxury markets to catch up with luxury brands like Ferrari. 

      BYD Yangwang U9 also boasts some excellent features. As for its charging capacity, the electric car Yangwang U9 enables ultra super charging of up to 500kw. The LFP battery on board has a capacity of 80 kwh. There is also support for dual charging technology in the form of twin charging guns. The twin charging guns can help push charge 30% to 80% in only 10 minutes. For another example, the Yangwang U9 is equipped with BYD's DiSus-X, the most advanced branch of the body control system that BYD launched in April 2023. BYD demonstrated the Yangwang U9's ability to dance, jump and drive even with just three wheels at the launch of the DiSus system.

       According to Brand Value (China) Network, BYD is a Chinese Auto Giant and its brand slogan is “build your dreams”. BYD’s good sales in the last quarter of 2023 may promote its ranking in “Daguan·World Brand Value Top 900” because it means more profit and more revenue. BYD’s success in Chinese EV market means BYD can also win the global EV market. Based on “China Brand Value Evaluation Standard”, its good sales belong to one of the most important dimensions called “financial performance.”

      On the ranking of “The 3rd Daguan·Keweiwei World Brand Value Top 900” released on March 18, 2023, BYD’s brand value was 206.219 billion RMB, ranking the 113rd. Tesla’s brand value was 430.528 billion RMB, ranking the 53rd.

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作者：Byron