US $43 Billion! Discovery and WarnerMedia Completed the Merger
2023-01-05 16:21:45 Source: www.bvrcn.com 品牌价值网
US $43 Billion! Discovery and WarnerMedia Completed the Merger
On April 8, 2022, local time, the merger of Discovery Communications Inc. (hereinafter referred to as“Discovery”) and WarnerMedia, two major American film and television media giants, was announced. Discovery acquired a 29% stake in WarnerMedia (formerly Time Warner Inc.) from U.S. telecommunications giant AT&T for about US $43 billion, and the new company Warner Bros. Discovery was born. The new company will be led by David Zaslav, the current CEO of Discovery, who will serve as CEO of this new company.
Warner Bros. Discovery will include well-known film and television platforms such as Warner Bros. Movies, DC Pictures, streaming media HBO Max, HBO Channel, CNN Channel and Discovery Channel. These film and television platforms have big IP of film and television well known to domestic audiences, such as Game of Thrones, Harry Potter, DC Hero Movies and Discovery Channel Documentaries.
Discovery is the world's first real-life entertainment brand, the world's most trusted media brand, and the world's largest IP company. It has nearly 30 world-class brands in different fields, such as Animal Planet Channel, TLCD and Discovery+.
According to Brand Value (China) Network, Discover's acquisition of WarnerMedia to strengthen the development of its online video business, is in line with the evaluation of the first-class index "Innovation Ability" in China Brand Value Evaluation Standard, which will actively enhance its ranking in the "Daguan·the World Brand Value Top 900". In the list of "Daguan·the World Brand Value Top 900" officially released on July 30, 2022, Discover's brand value is CNY 2,62.396 billion, ranking 89th and AT&T's brand value is CNY 6,93.607 billion, ranking 26th.
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Author: 肴筱临
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