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Embrace the World in 2023 | The Year of the Rabbit Will Offer the Goodwill and Beauty Accompanied by Singing and Laughing

2023-01-21 20:34:45    Source:   www.bvrcn.com 品牌价值网

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Embrace the World in 2023

The Year of the Rabbit Will Offer  the Goodwill and Beauty Accompanied by Singing and Laughing

Living up to Expectations, in the Auspicious Rabbit Year of 2023, Brand Value Will Continue to Bring Good News to the Stock Market



In the change of dynasties in the long history of human evolution, what we see more is the rapidly changing scientific progress and the positive achievements and precipitation of human civilization. All these can not be separated from the saints and ancestors who protect the living environment of human beings, the great and wise men who actively fight against natural disasters and diseases that threaten human survival, and the enterprise leaders who shoulder the needs of social progress.


Out of the Throes of the Epidemic


Standing at the transition moment from 2022 to 2023,  and feeling the economic blow brought by the gray epidemic in recent three years to the global traditional industries, we find that today's China has finally led people out of the pain caused by the epidemic. New treatment schemes and drugs are constantly emerging, life sciences are constantly expanding their horizons, constantly changing from unknown to known, and society is exploring and moving forward in rugged times. Looking back at the scenes of major brands waving oars and forging ahead in the counter-current in the past three years, we find that the past is still vivid and emotion arises spontaneously.


The three-year gray epidemic is like a passer-by in human history, but it does set off new kinetic energy of social needs and effective reflection of human pursuit of life and health. It also tests the ability of national management and the dimension of medical and health care industry. We are delighted to see that after experiencing helplessness and confusion, what we get is the country's active and rapid protection and effective prevention and control of the fatal disaster threatening human life. What is moving is the desperate reverse rush, the bold innovation of active exploration and the indomitable tenacious spirit. Nowadays, too many enterprises bear the great trust of the society, shoulder the corporate responsibility, and practice the brand connotation value worthy of the society with practical actions.


Brand Effectiveness Brightening the Future


The three-year epidemic is as small as dust in the universe, but is very difficult to deal with as for human beings. The epidemic situation in the century and the changes in the past century are intertwined, and globalization and geopolitics are interacting with each other, which sets up a stage for major brands to perform and becomes the touchstone of brand value. Under the gray epidemic situation, some enterprises can always uphold their initial intentions, light up their future with brand effectiveness, bring hope to more people, and write up enthusiasm in the world. Some enterprises also suddenly left the market and disappeared from our sight. Looking at enterprises, we find that brand is not only a symbol, but also a slogan. At present, it is more like a call, a guide for enterprises to strive for it, and a spiritual core for gathering strength. It can lead enterprises to find their way in the fog of epidemic, guide their social responsibilities, and push enterprises to move forward.


Under the Epidemic, Brands Stand Out


An epidemic has profoundly affected the brand and reshaped the economy. Online economy is like taking cities and seizing territories, and it seems that everything can be attained online; Offline economy is struggling to break through the dilemma and seek the return of value. The industry will reshuffle, enterprises will survive the fittest, and there will always be some tenacious brands that can stand out. The territory of Amazon, Taobao and JD.COM has been expanded, and Tencent Conference,Zoom, etc. have accumulated the initial users, Google's online business has grown rapidly, and even Microsoft lowers its profile to embrace the online business. Apple is actively harvesting high-end market share, TSMC further monopolizes advanced process technology, and Pfizer's vaccine finally squeezes "Drug King" Abbvie out of the throne. These brands can take root in their own fields, adjust their strategies and develop new businesses in time after the outbreak of the epidemic. What supports the growth is their outstanding innovation, and the patents mountains building a "moat", which become the inexhaustible driving force for brand profits.


The Responsibility of Enterprises under the Epidemic


Through an epidemic,we can see responsibility and mission of enterprises, and each brand is injecting strength into society in its own way. Many pharmaceutical companies have performed particularly well. The effects of vaccines from Pfizer and BioNTech are outstanding; the vaccines from AstraZeneca, Johnson & Johnson and Kexing have also played an active role; and the COVID-19 oral medication from Pfizer and Merck has brought good news to critical patients. More enterprises have also fulfilled their corporate responsibilities, such as medicines and masks sold at fair prices in JD.COM, production lines rapidly rebuilt by GM and BYD, test tubes of busy Pfizer, and both domestic and foreign vaccines flowing to the world. The assistance from Google and Microsoft warms the world, the ever-changing epidemic map of Baidu map reminds people. Amazon provides more convenient health data services for medical institutions; WeChat's health code guides travel; Mobile, Telecom and Unicom report trips, and the riders of Meituan smooth the peripheral material transportation. Major insurance companies have launched special insurance for COVID-19, and domestic and foreign banks such as Citigroup and Credit Agricole have tried their best to ensure the smooth operation of their business and provide specific financial services for individuals and enterprises, so that small and medium-sized enterprises and individuals can quickly revive in the epidemic.


Under the Epidemic, Brands Are Changing the World


Through an epidemic,we can also see more changes, and each brand is making our world a better place in its own way. Apple has completed the evolution of a full range of computer chips from Intel to self-developed chips, so that we can see that chips with lower power consumption can perform as well as x86 andx64. The performance of Intel's graphics card should also be compared with NVIDIA and AMD. Tesla, running all over the world vowed that new energy vehicles would become the surging wave of the automobile industry.With the global people's concern about climate change, many countries have formulated dual-carbon targets and energy substitution process tables. Under this background, clean energy is booming, and major brands have also provided assistance. AXA Research Fund funded the latest research on health and environment; Yangtze Power is getting wider and wider on the road of clean energy; six major state-owned banks have established carbon accounting mechanisms; green loans and bonds have mushroomed, funding green projects one after another; Tesla and CATL are reducing the use of scarce metals in batteries; the 27th Conference of the Parties to the United Nations Framework Convention on Climate Change has reached a consensus with difficulty; and the 15th Conference of the Parties to the Convention on Biological Diversity has signed a framework agreement. All countries in the world are working together to draw a green blueprint for the earth.


An epidemic has cut the time into two sections, one of which has been dusty in memory before the epidemic, and the other is quietly rolling out after the epidemic. Spring will come and the economy will recover. As the gray epidemic recedes, the future will be more splendid. Looking back at the past, we can see that many enterprises have shouldered the responsibility of world brand value with a positive attitude. Looking forward to the future, we are expecting enterprises to live up to their expectations. In the auspicious Rabbit Year of 2023, brand value will continue to bring good news to the stock market.

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Author:   晨曦

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