Unique Brand Climate, Giving Back the Brand Value Economy of Harmonious Coexistence of Human Beings and Nature

"Great Century Water Mountain Occasion", the First 2023 Spring Snow in Beijing Belonging to the Water Nobility

Bringing the Joy of Value Economy to Business Owners Investing in Northern Ice and Snow Sports

in the Transition of Seasons, the Brand Climate Transferring Human Wisdom and Fame

On February 9, 2023, a spring day, Beijing embraced the long-awaited snowfall since the winter of 2022. With the sudden drop in temperature, the snowfall brought leisurely joy to people who love ice and snow sports in the north. At the same time, the snow brought gratitude to the climate and nature’s feedback to harmonious and healthy living for the business group who invest in ice and snow industry.

With the national campaign of“encourage 300 million people to participate in ice and snow sports”, more and more people have participated in them and enjoyed their healthy passion and happiness. In particular, the successful Beijing 2022 Winter Olympics has set off an upsurge in ice and snow sports, and more and more people are enthusiastically going to the ice field and the snow field to build a healthy body and strengthen their body resistance. Life lies in movement, and the vitality of winter cold brings scientific and reasonable joy of ice and snow sports to human beings, and at the same time, they can personally experience the health benefits.

The World Medical and Health Organization has long found that playing ice and snow sports outdoors in cold, fresh air can not only make people feel better, but also bring many benefits to the body, and maintain body temperature through exercise under the cold conditions. Ice and snow sports can help reduce the incidence of cold or flu and flush germs out of the lungs and airways. Taking regular outdoor exercises in winter can improve the excitability of the cerebral cortex, enhance the temperature regulation function of the central nervous system, keep in balance with the cold climate environment, adapt to the cold stimulation, and effectively improve the body's ability to resist cold. Playing ice and snow sports can effectively promote blood circulation, improve your body functions, and stimulate the vitality.

Ice and snow sports can also enhance cardiopulmonary function, which is the same principle as running. Because of the winter cold air, you can't take a deep breath but a small breath, which can also exercise the function of cardiovascular contraction intangibly. Ice and snow sports are also a good fitness exercise. According to the data, an average  skier burns 734 calories one hour, which is equivalent to running 9.5 kilometers one hour.

Skating can also improve balance, flexibility, speed and agility. Different types of skating work different muscles. Speed skaters have more muscular thighs, and skaters who jump a lot have less muscular upper bodies but stronger bones. Skating can delay aging, prevent and resist diseases, and prolong life. Ice skating is a low-impact exercise (unless you're doing a lot of jumping) that works your lower body muscles, including your glutes, quads, and calves. Skating can also improve balance, flexibility, speed and agility.

To scientifically and reasonably solve the need of building outdoor ice and snow sports facilities, climate conditions have undoubtedly become a gift from nature. There is a popular saying that “The water and soil of one area foster the persons of the area.” Therefore, Northern China has naturally become the first choice for Chinese ski resorts and has the most ice and snow lovers today.

1. Yabuli Ski Resort, which has the longest ski trail in Asia, is located in Shangzhi City, Harbin City, Heilongjiang Province. There are more than 30 ski trails (including beginner, intermediate, and advanced level routes) with a total length of 40 kilometers.

2. Changbai Mountain Ski Resort, which is covered by snow all year round, is located in Erdaobaihe Town, Antu County, Jilin Province. It has one beginner level ski trail and one intermediate level ski trail, and one advanced level 、professional 、natural ski trail. The ski resort covers an area of 102 hectares, which is a dormant volcano. Changbai Mountain Pool in the sky is China's largest crater lake, an area about 9.8 square kilometers.

3. Chongli, Zhangjiakou City, Hebei Province, became famous for Beijing 2022 Winter Olympic Games. Wanlong Ski Resort is located here with first-class hardware facilities and first-class ski trails. Wanlong was granted National AAAA-level tourist attraction and was the first open ski resort in China. It covers an area of about 30 square kilometers. It is one of the most famous and professional ski resorts around Beijing.

4. Beidahu Ski Resort with unique natural advantages is located in Yongji County, Jilin City, Jilin Province. The annual snow accumulation time is 160 days long. There are various skiing and entertainment items, and it has successfully held many major international and domestic sports events, including FIS Freestyle Ski World Cup, the 6th Asian Winter Games and so on. 

5. The Northeast Asia Ski Resort with clean snow is the largest one in Liaoning Province. It has most ski trails in China with a total length of 8,000 meters. Because it is a natural snow field, it makes you feel completely relaxed and happy.

6. The Aershan Ski Resort with abundant snow resources is located in the border city of Inner Mongolia. This is also a large ski resort, which is very suitable for ice and snow sports. It is a first-class、 high-standard ski resort and a Chinese national ski team training ground.

7. Surrounded by mountains, the beautiful Jinxiang Mountain Ski Resort is located in Licheng District, Jinan City, Shandong Province. Every winter, it is covered with white snow and calcium stearate, making it an ideal ski resort. Now, there are more than 20 kinds of snow projects, with a total area of 100,000 square meters. It has restaurants, bars and play grounds.

8.  Jade Dragon Snow Mountain Ski Resort, a high mountain ski resort that is closet to the earth’s equator, is located in Lijiang City, Yunnan Province. This is a national AAAAA-level tourist attraction. It has 13 peaks that are lined longitudinally from south to north. Shanzidou is the tallest main peak (5,596m a.s.l) covered with snow all the time.

9. Xiling Ski Resort is known as “Forest Sea and Snow Plain in the south" and "the Alps in the East".

It is the largest scale, highest-grade, most complete high mountain ski resort in Southern China which is located in Xiling Snow Mountain and is covered with snow like the north.

10. The charming and magical Shennongjia International Ski Resort is located in Shennongjia National Forest Park in Hubei Province. It is a ski resort built in response to the concept of "South Exhibition of North Snow " of State Administration of Sports of the People's Republic of China. The purpose is to provide an ice and snow sports field for people in Southern China to watch and play. The total area is about 10,000 square meters, with 8 ski trails (including beginner level, intermediate level and advanced level) and a total length of 4,000 meters. This area is known as the "South Country Ski Resort".

With the popularity of ice and snow sports, snowmaking is gradually increasing. snowmaking is a technical, adaptive measure that people have to take to deal with different weather conditions. Due to its huge water consumption, high energy consumption, and impact on the local ecosystem, snowmaking has been questioned. In addition,  snowmaking requires a lot of water and high-tech machines and equipment, and reservoirs or artificial reservoirs around. The more important thing is that snowmaking  consumes a lot of energy and is therefore expensive . A cubic meter of snow needs about 3.5-4.3 kilowatt-hours of electricity, and construction costs and maintenance costs are quite expensive too. According to the regulations of the International Olympic Committee, the host city of the Winter Olympics needs to meet two core meteorological indicators: first, the average temperature in February is lower than 0°C; second, the snow depth in February is greater than 30 centimeters. Among these natural conditions, temperature is a inflexible aim. Statistical research on the official summary reports of the Winter Olympics from 1924 to 2010 shows that  the successful Winter Olympics usually partly depends on good weather conditions.

The 2022 Beijing Winter Olympics brought an ice and snow feast to audiences around the world, and it also set off a wave of "ice and snow fever" in and around the city. Ice and snow sports resources make  demands on brand climate. Respect the First Law of Ecology: everything is connected to everything else, and care for the ecological balance between man and nature. Be kind to the uncanny workmanship of the natural world of the climate brand, and abide by the nourishment and respect brought by the brand value.

In the "(Daguan·Keweiwei) The 2nd World Brand Value Top 900 ", British Liberty Global Company ranked 559th with a brand value of RMB 49.277 billion yuan.

British Liberty Global Corporation is a leading global broadband, video and mobile communications company and an active investor in cutting-edge infrastructure, content and technology businesses.

With its investments in fiber optics and 5G networks, the company plays a vital role in society. More than 86 million fixed and mobile services are currently provided, and next-generation products and services are launched, while preparing the network for speeds of 10Gbps and beyond.

The company is combining the best of broadband and mobile networks under the banner of Virgin Media-02 of UK, VodafoneZiqgo of Netherlands, Telenet of Belgium, Sunrise of Switzerland, VirginMedia of Ireland and UPC of Slovakia to create a first-class company in the U.K.

Liberty Global Ventures, a global investment department, invested in over 75 companies and funds including content, technology and infrastructure and strategic stakes in ITV, Univision, Plume, Lionsgate and the Formula E racing series.

Its large size makes it possible to apply knowledge and expertise into its business and investments to create a dynamic family of brands to jointly pursue innovation and excellence.

The company prioritizes diversity, equity and inclusion in the workplace and community, while reducing its environmental impact. British Liberty Global Company is using advanced technology as a force for good to benefit people, partners and the planet.

An introduction of world-famous ski resorts

1. The St. Moritz Ski Resort in Switzerland where many celebrities and rich people long to visit, is considered a "magic holy place" for alpine skiing. St. Moritz Ski Resort often hosts a variety of top races and events throughout the year, such as Ice Lake Horse Racing and Olympic Luge Race.

2. The Ski Resort you can not afford to miss is Åre that is located in Jämtland Province, central Sweden. It is the largest and most well-equipped winter ski resort in Northern Europe with 98 independent ski trails and 44 cable cars. The total length of ski trails is 98 kilometers.

There are challenging cross-country ski slopes, gentle slopes for beginners and children, as well as thrilling heli-skiing. In addition, dog sledding, snowmobiling, ice fishing, cross-country skiing are also available.

3. Titlis Snow Mountain in Switzerland, a paradise for mountaineering, skiing and snow appreciation, has more than 30 ski trails. Under the guidance of professional coaches, tourists also have the opportunity to challenge the non-fixed skiing track, which ranks No. 3 among the world’s top 10 biggest tracks. The snow mountain belongs to Alps and is the tallest peak in central Sweden. Switzerland, located in the heart of the Alps, has 48 peaks that are 4,000 meters above sea level and more than 200 ski resorts. The Swiss has many Europe records and world records - the highest cable car station in Europe, the highest train in Europe, the world's first 360-degree panorama cable car, etc. These can help tourists integrate into Switzerland’s natural scenes in all directions and from multiple angles.

4. Whistler Ski Resort in Canada, the world’s best “skiing paradise ”, is also a world-famous holiday resort with more than 200 high-quality ski trails and two towering magnificent mountains: Whistler Mountain and Black Comb Mountain. Visitors can ski all year around. Even the weather is warm, you can go to Blackcomb Mountain top to have fun gliding on the glacier. However, there are many slopes here, so it’s not suitable for beginners.

5. Lake Louise Ski Resort （Bantff, Canada）’s unique layout can provide skiing services for groups of friends and family. Everyone can ski on a ski tract. Beginner and intermediate level visitors can enjoy the green and red tracks that are wide and flexible, and advanced level visitors can experience the joy of wild snow in the Rocky Mountains. Lake Louise Ski Resort is located in the heart of the historical and magnificent  Bantff National Park. The wilderness here is so pure that every visitor has the desire to conquer.

6. Located in the alpine village with 700 years of history, Austrian Kitzbühel Ski Resort has been in operation for 700 years and is the most famous resort in Tyrol, Austria that has the“The World's Most Thrilling" take-off ski trail. Every January, the Hahnenkamm Brave Downhill Ski Race is held here.

7. Zermatt Ski Resort in Switzerland is located in a small town deep in the Alps and surrounded by 38 peaks that are 4,000 meters above sea level. Because visitors can go skiing all year around in Zermatt, Zermatt can can ignite visitors’ passion anytime. As far as you can see, a lot of families are out for skiing. Every family member is carrying or shouldering something including snowboards, snow boots, and helmets, and most of them are professionally equipped. Sometimes it is in the middle of a cold winter with ice and snow, but it feels like a fire had been lit here. Most people can not feel any cold and the air is full of noises and enthusiasm.

8. Holmenkollen Ski Jump in Norway is the largest and most advanced one in the world. From the top, you can see the spectacular scenery of Oslo and the Oslo Fjord. Visitors can not only closely watch the wonderful skiing performance, but also try skiing and challenge themselves.

9. Vail Ski Resort in the United States is a place that countless ski lovers dream about. It looks like a skiing resort created by God. It has an almost supernatural attraction, so it has become the first winter tourism and entertainment destination in North America. Because the slideways here are not dangerous, everyone can slide along until your legs tremble with fatigue, but there is still a long way to go. These factors have also made Vail "America's most suitable family ski resort" for many years by vote in a row.

9. Aspen, a typical American ski town, is connected to 4 distinctive ski mountains - Aspen Mountain, Buttermilk, Aspen Highlands and Snowmass. Among these four mountains, Buttermilk is a ski resort suitable for beginners, while the other three mountains have a large vertical drop and are therefore relatively steep. Although sliding down the mountain rapidly make skiers feel great, it is not suitable for everyone but for expert skiers who can stop at the foot of the mountain. If you are an unskilled brave skier, you may rush directly into a cafe at the bottom of the mountain.

10. Niseko Ski Resort is recognized as the most "prosperous" ski resort in Japan and the largest ski resort in Hokkaido. It is comprised of 4 ski areas: Grand Hirafu, Higashiyama, Hanazono, Annupuri located in  Annupuri Mountain. It has more than 60 ski trails of different types and more than 30 cable cars. Averaging around 14m of snow each year, Niseko is famous for its soft and delicate powder snow and is called “Powder Snow Paradise. It is rated by Forbes Travel Guide as one of the top 10 ski resorts in the world and attracts lots of travelers during its annual ski season.

11. Yongpyong Ski Resort , also called “Korea Alps”  witnessed the development of skiing in South Korea. It is located in Pyeongchang County, Gangwon Province, South Korea. It was completed and opened in 1975, so it is one of the earliest ski resorts in Korea. It has all kinds of modern skiing facilities. The alpine skiing events of the 1998 World Cup Ski Competition, the 1999 Gangwon Winter, and the 2018 Pyeongchang Winter Olympics were all held here.

In the cycle of climate change, all things have their natural rules of survival. Spring season and summer season usually bring excessive rainwater that can be deposited into the ice and snow in cold winter.  So, it can avoid natural natural disasters caused by excessive rainwater and water resources can be effectively used. For more information, please visit www.bvrcn.com Brand Value network and discover wonderful returns of the world's brand value economy.

www.bvrcn.com Brand Value Network

Author:   杨瑞安 校对：肴筱临

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