企业品牌价值排行,中国企业品牌价值排行,世界900强品牌价值排行榜单,专业品牌价值评价平台-China Brand Value Forum and "(Daguan•Keweiwei)The 8th China Brand Value Top 100” & “The 3rd World Brand Value Top 900” 品牌价值网_中国品牌价值排行榜
China Brand Valuation Standards

The 8th Daguan·Keweiwei China Brand Value

The 3nd Daguan·Keweiwei World Brand Value

China Brand Value Forum and "(Daguan•Keweiwei)The 8th China Brand Value Top 100” & “The 3rd World Brand Value Top 900”

2023-03-21 16:55:08    Source:   www.bvrcn.com Brand Value Network

China Brand Value Forum and "(Daguan•Keweiwei)The 8th China Brand Value Top 100”

& “The 3rd World Brand Value Top 900”Made Their First Global Debut

To Embrace the Changes in the Past Century, Restart the Economy and Lead the Future Course of Brand Economy

To Reaffirm the Great Significance of China Brand Value Evaluation Standard under the Background of Industry Reshuffle


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World brands are here and all eyes are watching. On March 18, 2023, China Brand Value Forum was grandly held in Beijing China Taiping Financial Center. More than 100 senior people from academic, political and business circles attended the conference passionately, paying close attention to the development of Chinese and foreign brands and discussing the great significance of Chinese brand development in the new era. The theme of the forum is "Highlighting the International Value of China Brand Value Evaluation Standard, Spreading the World Popularity of China Brand Value Evaluation Standard, Enhancing the Resource Service Links of ‘Daguan•KeweiweiThe World Brand Value Top 900’ Enterprises, Establishing Brand Culture Confidence, and Creating the Additional International Brand Value".

Ms. Song Jinhong, CEO of (Daguan·Keweiwei) Brand Value (China) Networkwww.bvrcn.com, Chairman of Beijing Daguan Advertising Co., Ltd., Secretary General and Researcher of China Brand Value Evaluation and Research Platform of Peking University, solemnly announced the two ranking lists “Daguan•KeweiweiThe 8th China Brand Value Top 100” and “Daguan•KeweiweiThe 3rd World Brand Value Top 900”.


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This conference is a great event in Chinese brand circles under the background of the world economy entering the era of brand competition. In today's world, the role of brand in economic activities is becoming more and more obvious. Brand is an intangible asset of enterprises, a comprehensive embodiment of national competitiveness, and an important resource to participate in international competition. We are standing at the critical juncture of the changes in the past century and also in the first year of fully implementing the spirit of the 20th National Congress of the Communist Party of China. We are striving forward in the irreversible revival process, and it has become our great issues at present to enhance the brand value of domestic enterprises, to strengthen the national brand building and to highlight the international influence .

Xi Jinping, CPC Secretary General,explicitly called for "promoting the transformation from Chinese manufacturing to Chinese creation, from Chinese speed to Chinese quality, and from Chinese products to Chinese brands". According to the "14th Five-Year Plan" and the long-term goal outline for 2035, we are advised to carry out Chinese brand creation actions, protect and develop Chinese time-honored brands, enhance the influence and competitiveness of independent brands, and take the lead in cultivating a number of high-end brands in the field of consumer goods. These programmatic documents point out the direction for brand building in China, while the professional website Daguan Keweiwei (www.bvrcn.com) Brand Value (China) Network plays a social role by defining China Brand Value Evaluation Standard, publishing China brand value rankings, promoting Chinese market value evaluation of world brands, and spreading the world influence of Chinese brands, thus to help the development and growth of Chinese brand industry.


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The Positive Effect of China Brand Value Evaluation Standard on the International Brand Value Enterprises Today. China Brand Value Evaluation Standard refers to the world-class brand value evaluation system, at the same time. At the same time, the actual evaluation, ranking application and repeated inspection are continuously carried out. The international system is combined with China's economic development. After years of continuous improvement, the project achievement of "Brand Value Evaluation Standard" has been formed, and in terms of brand evaluation, China's first brand value evaluation system has been established.

Brand Value Evaluation adheres to the principles of continuous operation, economic value, expected income and financial soundness and effectiveness of enterprises. Based on the public information and capital market information of the last four years and before, combined with consumer research data, multi-dimensional systematic and detailed data collection and analysis research is carried out.

With the disappearance of epidemic, the economy is about to restart. In the past three years, the global gray COVID-19 pandemic has brought a strong impact on the world economy, and the whole industry hotspot has undergone tremendous changes. Traditional international educational exchanges, tourism, international exhibitions, conferenceshotel and catering, and international trade have suffered unprecedented heavy losses. The impact of the epidemic on the global supply chain has spread to other industries, and has been further expanded as well. The international brand value economy has been impacted, and the industry is also faced with a reshuffle pattern.


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In 2022 full of challenges and opportunities, the global economy under the impact of the epidemic will gradually recover, and many industries are actively responding to challenges and recovering in a restorative way, especially the business circle. Emphasizing the principle of sustainable operation of China Brand Value Evaluation Standard is the basic requirement of the core competency of “(Daguan•Keweiwei) The World Brand Value Top 900” enterprises. From “(Daguan•Keweiwei) The 3rd World Brand Value Top 900”, we can see the development process of economic strength and industry status, and strong brand guarantee of powerful and continuous operation of these enterprises.

The overall scale of “(Daguan•Keweiwei) The World Brand Value Top 900” enterprises in 2022 is roughly the same as that of last year. This year, the number of enterprises ranking higher than last year is relatively large. This shows that although the epidemic has had a certain impact on the global economy, on the whole, enterprises still have strong economic power to resist risks and crises, and can adapt to changes in the economic environment. This has a great relationship with the universally accepted indicators of China Brand Value Evaluation Standard adhering to the financial stability principle and expected income principle.

The ranking of “(Daguan Keweiwei) The 3rd World Brand Value Top 900” enterprises is mainly based on the expected income discount method according to the income of non-shaped assets and brand sharing rate in the financial data of enterprises, supplemented by the combination of expert scoring in more than ten comprehensive dimensions, to provide an in-depth understanding of the future value of the enterprises. It not only considers the current financial situation, but also includes the forecast of future earnings and the change of market environment. Therefore, it can help investors and enterprise management better understand the long-term development prospects of enterprises. To carry out scientific brand management based on China Brand Value Evaluation Standard, enterprises can make greater breakthroughs, expand rapidly in the world and obtain higher profits with the economic situation showing good signs.

"(Daguan Keweiwei) The World Brand Value Top 900”ranking list, which takes brand value as an important evaluation criterion, has a vast sample database of enterprises, which can better reflect the development status of all walks of life in the world. We have noticed that although the brand value of some enterprises has shrunk due to the epidemic, there are more enterprises moving forward bravely in adversity, expanding their influence in the industry and exerting their value in society. The industry changes reflected by the value ranking provide an effective reference for the national macroeconomic regulation and control and the strategic planning of enterprises, which can better lead and help the healthy development of enterprises and have very positive social significance.

At present, consumers are more cautious about choosing brands. Under this background, valuable brands are more favored. The enterprise brands listed in “Daguan KeweiweiThe World Brand Value Top 900”based on China Brand Value Evaluation Standard are all enterprises that can stand the test of time and have high brand value. For consumers, they can find out representative brands in various industries through the list. When making consumption choices, they reduce search costs and quickly locate high-quality products; for enterprises, by improving the quality of their own brands, they can stabilize their brand status, enhance their popularity and reputation, expand their influence, accumulate their brand value and more intangible assets.


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As far as individual brands are concerned, brands that actively respond to the situation and maintain flexibility can stand out. Faced with unexpected situations, some brands choose to shrink their products and service, while some brands choose to find opportunities and actively deal with the problems; faced with the new industry development trend, some brands stick to the original field, while others begin to explore new fields. In “Daguan KeweiweiThe World Brand Value Top 900”, the positive response of each brand can be seen, and the ever-increasing brand value encourages the brand to innovate and grow continuously, thus creating a better life for mankind.

At present, we are in a changing world. With the disappearance of epidemic, local conflicts are still affecting the world, and the process of globalization is affected by the geopolitics situation. Under this background, we put forward the strategic plan of "Three New and One High", to formulate a new development pattern of double circulation, that is, internally accelerating the construction of a unified national market, and externally building a community with shared future for mankind relying on the Belt and Road Initiative. As a large consumer country and a global manufacturing center, China's brand promotion will definitely affect the world. China Brand Value Evaluation Standard has issued a strong Chinese voice in the brand field, which has attracted worldwide attention. It is leading Chinese brands to go global, constantly improving China's soft power and adding a new chapter of rich colors to human civilization.


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The whole forum activities were broadcast live globally through Tik Tok and the UU brand party section of Brand Value China Network (www.bvrcn.com). The gifts of China Brand Value Forum and the releasing conference of "Daguan•KeweiweiThe 8th China Brand Value Top 100" and “The 3rd World Brand Value Top 900” are provided by RED TEA AT NOON (Beijing) Hotel Catering Management Co., Ltd.

Appendix:

(Daguan·KeweiweiThe 8th China Brand Value Top 100


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(Daguan·KeweiweiThe 3rd World Brand Value Top 900


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Related Article:

China Brand Value Forum and“(Daguan•Keweiwei) The 8th China Brand Value Top 100” and “(Daguan•Keweiwei) The 3rd World Brand Value Top 900” Released with Great Fanfare (For PC Terminal/For App Terminal)


 

 

 

 

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Author:   Trina Yao

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