As Mother's Day approaches, major brands are chasing the trend of gratitude economy.

As the number one industry in the looks-driven economy, cosmetics and skin care products are becoming more and more essential to consumers, especially women. In China, "beauty" is not only the patent of young mothers. Women between the ages of 50 and 70 are also constantly evolving in their understanding of cosmetics. Especially under the influence of social media, their sense of beauty is awakening rapidly, and their demand is thus constantly upgrading, which become necessary conditions for the outbreak of silver-haired cosmetics market.

In May 2023, the three most popular brands related to Mother's Day on e-commerce platforms are L'Oreal,  Estée Lauder, and Lancome, while facial essence, moisturizer, and toner are the top three product categories with the most products sold. It is worth mentioning that high-end products such as Clé de Peau Beauté and LA MER have become very popular.

In addition to cosmetics and skin care products, food and drinks related to maintaining beauty also have gained market favor. In the hot new tea beverage market, women's consumption has already surpassed that of men, and more consumption upgrades are driven by women.

Research shows that the health benefits of tea itself make the tea industry more easily recognized by female consumers compared to other industries. When women drink tea, it not only helps them become elegant and relax their bodies and minds, but also has many benefits for their health, with black tea and ripe Pu'er tea being particularly favored by women.

(www.bvrcn.com) Brand Value Network invites you to enjoy RED TEA AT NOON, the perfect gift for mothers: exquisite taste, refined and leisurely time, and the best wishes for a happy Mother's Day! You accompanied me as I grew up, and I will accompany you to experience life. More communication and greetings will bring us closer, and being together is the most beautiful moment.

www.bvrcn.com Brand Value Network

Author:   Trina

Views:   293047