HTC Corporation was established on May 15, 1997, also known as HTC. It is a Taiwanese mobile phone and tablet manufacturer, the world's largest manufacturer of Windows Mobile smartphones and the world's largest smartphone OEM and manufacturer.

Founder

Wang Xuehong, born on September 14, 1958, is currently Chairman of VIA Technologies, Yuenuo International Media, Hongda International, Xander international corp., Quanda International. She is also the president of School of Information Science and Technology  of Shanghai University of Science and Technology, non-executive director of Hong Kong TVB and director of a number of corporate companies.

Logo meaning

The "h" on the left side of the logo is like a chair, "t" in the middle is like a table, and the c on the right is like a stool. The implication is to let us sit down and explore the mystery of HTC which is the abbrivation for High Technology Computer Corporation.

Creativity

HTC has always adhered to the spirit of "persistence in innovation" and designed products with its own unique style; in the words of Wang Xuehong, "all have HTC DNA." From the world's first smartphone to the world's first 4G smartphone, from the metal body HTC One to the dual-lens 3D stereo camera HTC One (M8), and now with the innovation of the new intelligent HTC mini camera RE, HTC has brought too many No. 1 on the market of intelligent product. HTC also constantly innovate to explore new horizons and restore people's ideal life step by step.

Competitiveness

HTC's lack of core technology is definite, but the bigger issue is that there is no core competitiveness. Large companies are all sensitive to this aspect. HTC relies on resource integration and cooperation. The core technologies currently controlled by HTC are mostly concentrated on the user experience level. With the adherence to the high-end strategy, HTC has recently increased its advertising investment and highlighted its brand image through sound effects, cameras,design etc.

Brand culture

The spirit of perfectionism drives HTC to move forward and create mobile devices with great experience and performance. We are brave enough to explore the unknown;committed to bringing innovative design to people's life; reimagined how to connect the world, the crowd and the dreams that people pursue.

Brand slogan

New world in hand.

Brand strategy

HTC took two flagship brand strategies: by further deepening the cooperation relation with Google and focusing on its own brand business, it concentrated itself on R & D and innovation to reserve energy for the next wave of product revolution; in the meanwhile it further established its leading position on VR section of business. This is the best situation that HTC can obtain. The business acumen and determination are exhibited perfectly at this moment. Relentless pursuit of innovation has always been an important label for HTC. Whether it is the release of HTC RE (RE) camera, or the release of Smart Grip with UnderArmour, and the launch of HTC Vive with Valve, HTC is striving to bring unprecedented equipment and experience to users.