The Japanese company Murata has recently developed a new health device called "SIXPAD Health Grip" in collaboration with MTG, a health equipment company. The device is aimed at middle-aged and elderly people and can perform twisting exercises with both hands. The device will be sold in shops, on websites and through direct TV sales, costing about 17,000 yen (about 869 CNY), excluding tax.

The SIXPAD Health Grip is a hand exercise device designed to help the elderly maintain good health and reduce the risk of disease. The device is said to have been developed using Murata's technology and MTG's expertise in fitness equipment. The device will be manufactured by Murata at its factory in Ishikawa Prefecture and sold by MTG.

In fact, fitness equipment such as the SIXPAD Health Grip is very popular in the Japanese market. The increase in health awareness and the rise of fitness fever, especially during the COVID-19 epidemic, has led to a rapid increase in sales of fitness equipment. According to statistics, the Japanese fitness equipment market reached 275 billion JPY (approximately 13.987 billion CNY) in 2020, with the majority of sales being for home use.

With such a huge market demand, the SIXPAD Health Grip is undoubtedly a promising piece of fitness equipment, especially for the middle-aged and elderly. In Japan, as the population ages, middle-aged and elderly people are more concerned with health, wellness and the improvement of their sub-health status. As a result, fitness equipment such as this is very popular among middle-aged and elderly consumers, and the market for it is very wide.

According to Brand Value Network, the launch of the SIXPAD Health Grip in Japan will not only help to promote and improve the health of the elderly, but will also further boost the Japanese fitness equipment market. It is expected that the fitness equipment market in Japan will continue to boom for some time to come. Murata's initiative to develop new products is in line with the secondary indicator "Innovation Investment" under the primary indicator "Innovation Capability" of the comprehensive brand evaluation criteria, and will help to improve its ranking in ”The World Brand Value Top 900”. The third edition of”(Daguan·Keweiwei) The World Brand Value Top 900”, released on March 18, 2023, ranked Murata in the 588th place with a brand value of 44.708 billion CNY.

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作者：Trina