With the development of the times, mobile phones have become a part of our daily lives. According to the latest report from market research firm Counterpoint Research, global smartphone shipments in 2023 were 1.15 billion units, a 6% year-on-year decrease. The shipments remained large despite the impact of factors such as economic slowdown in the post-pandemic period. According to China Academy of Information and Communications Technology (CAICT), Chinese mobile phones shipment in July, 2023 reached 16, 237,000 units, a 11.2% year-on-year decrease, accounting for 87.5 percent of July's total.

    Although the worldwide shipments of mobile phones at home and abroad has declined, new foldable phones are growing. According to a research by TrendForce, the worldwide shipments of foldable phones in 2023 are estimated to be around 18, 300,000 units, a 43% year-on-year increase, accounting only 1.6% of the total smartphone market. In 2024, the figure is expected to increase by 38% to reach about 25,200,000 units, 2.2% of the total market. In the middle and long run, the worldwide shipments in 2027 is expected to reach 70,000,000 units, accounting for a 5% of the total market. 

      As a leading brand in the global mobile phone market, Samsung also attaches great importance to foldable phones. In early 2019, Samsung Electronics released the first foldable smartphone —Samsung Galaxy Fold, which is the result of 8 years of research and development after Samsung launched its first flexible prototype foldable device in 2011. In the year of 2020, Samsung released launched a clam-shaped foldable Phone－the Galaxy Z Flip,  which aimed at users who pursue exquisite and compact design. From then on, Samsung formed two foldable phone routes, one for large screens and office entertainment performance, and the other for lightweight and portable. As of today, Samsung had already launched fifth generation foldable smartphones.

     According to statistics from Counterpoint Research, the global shipments of foldable mobile phones reached 2.8 million units in 2020 and 14.9 million units in 2022. From 2020 to 2022, Samsung held the largest slice of the global smartphone market, more than 80% by shipments. The reason for being the top spot is that Samsung always focuses on customer-centricity and constant innovation. 

      Today, we have two new products launched in 2023: Galaxy Z Flip5 and Galaxy Z Fold 5. 

      The Samsung Galaxy Z Flip 5 is an excellent phone that adopts an unique vertically folding method, making its body smaller and slimmer and showcasing unique delicacy and fashion. Its unique design language makes the phone different from the rest. Just as the Samsung Advertisements puts, “Your Company in your pocket.”

 In terms of appearance, the phone has a 3.4 inch “cover ” display and a 6.7 inch display. Flip open the phone, you can view more contents. Flip close the phone, you pack it into your pocket. 

     In terms of colors, Samsung Galaxy Z Flip 5 has many choices: Ice Extract Blue, Yuge Black, Galaxy White, Ice Purple. In addition, Samsung Mall also provides four other colors: Polar Gray, Ocean Wave Blue and Sunshine Yellow. One can say it’s a perfect combination of high-end elegance and youthful vitality temperament.

     Samsung Galaxy Z Flip 5 focuses primarily on our lives. Except its slim body, it has an outstanding camera, which can bring a brand new camera experience. Thanks to its unique folding capability and camera system, the Samsung Galaxy Z Flip5 allows users to unleash their inspiration and capture every exciting moment anytime, anywhere. Whether you are on the move or at rest, the Samsung Galaxy Z Flip5 can be your little assistant for creating professional images. When the Samsung Galaxy Z Flip 5 is flip close, you can take pictures to capture the beautiful moment by using the cover display. 

     The Samsung Galaxy Z Fold5 focuses on powerful performance and larger screens. It features new design, top-notch large screens, most powerful chip and outstanding interactive experience , so it can help the Z generation lead a free and independent diversified lifestyle by operating this phone. Just as the Samsung advertisement puts it, The Samsung Galaxy Z Fold5 is the most powerful PC in your pocket. You can easily play, work with the help of its large screen and powerful chip. 

       As for the screen, Samsung Galaxy Z Fold5 features a 7.6-inch dynamic AMOLED 2X display with 120 Hz dynamic refresh rate at up to 1750 nits, so it can provide users with clear,delicate, smooth and stable effects even under strong outdoor light. At the same time, the Samsung Galaxy Z Fold 5 main display is both immersive and durable because of its under-display camera (UDC) technology and ultra thin glass (UTG).

     As for the chips, The Samsung Galaxy Z Fold5 has Qualcomm Snapdragon 8 Gen 2 for Galaxy. The Snapdragon 8 Gen 2 uses TSMC's 4nm process and is the most powerful chip for Samsung mobile phones. Compared with the previous generation of mobile phones, the Samsung Galaxy Z Fold5 offers better performance, which means GPU up to 32%, NPU up to 25% and CPU up to 18%. It integrates 4 different CPU clusters. First, its prime core is based on ARM Cortex-X3 architecture clocked at up to 3.36 GHz, so it is suitable for 64 bit applications. Second, its has two cores based on Cortex-A715 clocked at 2.8 GHz. In addition, it has 2x Cortex A710 clocked at 2.8 GHz and 3x Cortex A510 clocked at 2.0 GHz. Because the Samsung Galaxy Z Fold5 has the most powerful chipset, it can easily handle all kinds of complex tasks, solve all kinds of problems during work, play extremely well in all kinds of games, and finally it can help our users from victory to victory. 

    To sum up, both Galaxy z Flip5 and Galaxy Z Fold 5 have advantages and disadvantages. The Samsung Galaxy Z Flip 5 is more compact and delicate while The Samsung Galaxyz Fold 5 has a bigger screen and better performance. 

Brand information

Company Name: Samsung Electronics

Brand Value: 609.485 billion yuan

    Quality level. Samsung, one of the most famous electronic product brands in the world, is highly praised in the market for its beautiful appearance, stable system, and high-quality manufacturing process. As for their design, Samsung phones are well-known for its beauty and simplicity. Samsung also uses high-end materials such as glass or metal, which makes their phones durable for longer time. At the same time, Samsung phones have been carefully designed to offer a variety of different colors, so consumers have many choices to make. Because Samsung phones’ systems are stable, users can have pleasant experiences. Samsung phones are reliable because their hardware and software can work together pretty well. Samsung phones are very easy to operate because of their simple user interfaces. In terms of camera function, Samsung phones are better than most brands because they can take good pictures under low light conditions. Samsung battery life expectancy is great and some models can last 18hours with internet. At the same time, some models can be fully charged very quickly, so it’s very convenient. To sum up, Samsung phones are very stable, user friendly, good quality, and cost-effective. 

    Service level. Samsung has service centers all over China. Our services include maintenance,repair and advice. Samsung’s after-sale services are highly appreciated by the public. Samsung users can call our after-sale customer service representative to get some practical and effective support and technical solutions. At the same time, Samsung Electronics has also formulated a series of service policies specifically for different regions to help their users. In terms of accessories, Samsung also provides original accessories to guarantee repair and quality. Samsung has opened plenty of service points, allowing users to get help quickly and save time on useless trips. To sum up, Samsung’s after-sales service has become a widely recognized brand in the market after so many years. Samsung has good reviews in terms of professionalism, service quality, and customer feedback. From a global point of view, Samsung is a world-famous brand and has an excellent network of service centers. Samsung can provide excellent online services and offline services. In terms of repair, Samsung is excellent and all Samsung repairs are guaranteed for 12 months. In addition, Samsung has many repair centers all over the world so Samsung users can get the repair job done easily. 

   Quality credit. The Samsung Galaxy Tab S9 Ultra has passed the Federal Communications Commission( FCC )certification. According to the statistics of National Center of Quality Inspection and Detection, Samsung Galaxy A905G has gained Chinese 3C certification and can be fast charged by using 25W.

Purchase information

Official contact: Manager Su, Samsung Enterprise Consulting Consultant

Telephone: 13051151858

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 On the ranking of “The 3rd Daguan·Keweiwei World Brand Value Top 900 ”released on March 18, 2023, Samsung’s brand value was 609.485 billion RMB, ranking the 30th. 

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作者：杨瑞安