According to China Brand Value Network, Microsoft will launch a limited-edition Xbox Series X game product for SpongeBob SquarePants, which is only available for users in the United States and will be available exclusively on the Best Buy platform starting from March 7. At the same time, Microsoft also announced that it will hold a live online event on the same day to bring the latest or upcoming game products from its partners to a wide range of gaming enthusiasts.

According to foreign media sources, Microsoft's upcoming limited edition SpongeBob Xbox game console integrates the classic SpongeBob SquarePants image with a superb gaming experience, which has attracted the attention of the game community as soon as it was announced. Priced at $699, the console's colorful design is inspired by the popular Nickelodeon series, and unlike previous Microsoft custom giveaways, the model is available for purchase in limited quantities.

It is understood that every SpongeBob SquarePants Xbox has a built-in digital download version of Nickelodeon All-Star Brawl 2, whose fans can immediately dive into the game of their favorite characters, and the Xbox controller that comes with the console set is adorned with portraits of SpongeBob SquarePants, Squidward, Gary and Mr. Krabs, making it a must-have for fans of the series.

Some analysts pointed out that the way Microsoft and other companies jointly launched a limited edition game console may establish a new paradigm for the future. Through the interaction with the classic brand image, it can bring new topics. Although its price is higher than the regular version of the Xbox game console, its built-in game products and unique design appearance can still attract many consumers. In the future, it may be encouraged to closely connect with other TV or film IP products to launch more personalized products.

Best Buy, the exclusive seller, is a well-known electronics retailer in the United States, headquartered in Richfield, Minnesota. Originally founded in 1966 by Richard M. Schulze and James Wheeler, it has grown from an audio store to a multi-country electronics platform. Microsoft has set up shop on the platform, selling hardware products such as Surface and Xbox, as well as software subscriptions such as Microsoft 365 and Office.

In recent years, Microsoft has made frequent moves in the game industry, and last year it successfully acquired Activision Blizzard, Inc. after several setbacks and passed the review of antitrust authorities in various countries, further enhancing its position in the global game industry. Recently, Microsoft announced that it will hold the second Xbox Partner Game Showcase live event on March 7, when new works from Capcom Co., Ltd., Nexon, EA and other game production companies will meet with users.

In the ranking of "(Daguan • Keweiwei) The 3^rd World Brand Value Top 900 " released on March 18, 2023, Microsoft's brand value was CNY 1,767.582 billion, ranking 4^th, and Best Buy's brand value was CNY 110.831 billion, ranking 237^th.

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作者：Li Runchao