MEIZU, short for the smartphone manufacturer Meizu Technology Co., Ltd., was established in March 2003. It is a well-known smart phone manufacturer at home and abroad, headquartered in Zhuhai City, Guangdong Province, China. The company is committed to providing consumers with world-class performance and quality of electronic products, and based on the middle high-end market.

Founder

Huang Zhang, real name Huang XiuZhang, founded Meizu Technology Co., Ltd. at the end of 2002 and was desingnated as the CEO.

Logo Meaning

Meizu logo, is calm and stable just like the mirror, and can represent the true pursuit of the dream in people’s heart, even the spirit of pushing the limit.

Creativity

The first domestic capacitive touch phone, the first customized mobile phone system made in China. MEIZU M8, MEIZU's first mobile phone, opened the era of domestic capacitive touch mobile phones with large screens. It waved farewell to the rough assembly work of domestic mobile phones and garbage MTK integrated system at that time. The customized WIN CE system it employed was the predecessor of the Flyme system.From the very beginning of the production, MEIZU deeply explored the consumers’ daily habits of using mobile phones, and made bold innovations which brought us many excellent designs. For example, the waist home button, mBack, small circle, narrow border, etc. For years MEIZU has indeed brought us a lot of excellent software and hardware design.

Competitiveness

1. MEIZU's Flyme system, its stability and overall color-matching makes people feel very comfortable.

2. The quality of mobile phones made by MEIZU, with its spirit of craftmanship, is among of the top two in China.

3. The function key design of MEIZU's mobile phone, whether it is the previous small dot or the latest mBack key, are both very convenient and fast.

MEIZU is a company full of artisan spirit, the craftmanship of its mobile phone work is acknowledgeable to everyone.The exterior design of its latest release, the Charm Blue - Note3 and 3S, holds a definite high position in mobile phones priced a thousand Yuan, and the craftmaship of which is also excellent. The most acknowledgeable transformation of Meizu is its rapidly accelerated speed of new product development.

Brand Culture

The world changes by dreams.

The leaps of MEIZU one after another from its founding is not only the result of the pursuit of passion, but also the embodiment of the power of dreams.People are like computers with similar configuration. Under the same full-task load condition, the computation capacity of the ones that employ multi-task and continously terminate old process and start up new ones are far more lower than the ones that carry out single task continously. Thus, as a human, only by persisitant passion and love can one eliminate complicated interference and dedicate himself/herself consistently for the pursuit of his/her passion and love, and create more value and  bring more fortune for the society. The persistant passion is the dream and consistent pursuit which will bring commercial products that are imcomparable and a work of dream. Everything from MEIZU will be beyond convention and imagination.

Brand Slogan

Pursuit comes from passion.

Brand Strategy

MEIZU spent more resources to build high-end brand, following the second adjustment after the restructuring in June 2017. Huang Zhang still directly manages various business divisions of the company assised by the company's president/COO Bai Yongxiang and CFO Qi Weimin. In addition to the original MEIZU, Charm Blue, and Flyme divisions, the other three lower-level businesses were upgraded to division level, including the upgrade of the Overseas Marketing Department to the Overseas Business Division and the E-commerce Business Department to the E-commerce Division. Furthermore, new Division of Parts is established.