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Daguan accompanies with you home: Brand Story of One China Beer Brand, Harbin Brewery Group

2018-11-12Source:Daguan Net

Founded in 1900, Harbin Brewery Group Co., Ltd. is the earliest beer manufacturer in China. Its Harbin Beer is the earliest beer brand in China and is still popular in China. Harbin Brewery Group Co., Ltd. is located in No. 20, Youfang Street, Xiangfang District, Harbin. It is the fifth largest beer brewing company in mainland China and has 13 beer brewing factories.


The market share of Harbin Brewery Group is about 66% in Harbin and about 5% in the whole country. At present, Harbin Beer is being sold to other provinces and regions except Tibet and exported to over 30 countries and regions, such as the United Kingdom, the United States, Russia, Japan, South Korea, Singapore, Hong Kong and Taiwan.

Harbin Beer has more than 30 medium and high-end products, such as "China Recognized Brand", "Heilongjiang Province's First Beer Boutique", "1997 Consumer's Top Ten Ideal Brand", "National Famous Brand Products", "Gold Award of 1997 China's First Famous Commodity Fair ", first place on the list of "Harbin Citizens' Favorite Products" and other honorary titles. In 1998, Harbin Brewery Co., Ltd. was rated as one of the top ten companies in Harbin.


The products of Harbin Brewery Group are almost all named after “Harbin Beer” or “Har Beer”, and then they are given specific names based on different raw materials, manufacturing process, taste, etc. The product series covered the Ice, Pure Ice, Comfortable Ice, Refreshing (the old Harbin beer), Ice Refreshing, Specially Made, Special Super Fresh, Wheat King, 1900 Classic, Golden Goblet Pure.


Author:Dawn
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