On Friday October 27, 2023, Best Buy is recalling nearly 1 million pressure cookers and separate inner pots due to a defect that could cause hot foods to spew out, posing burn hazards. The recalled pressure cookers were sold under the brand Insignia between October 2017 and June 2023 in both the United States and Canada. The 930,000 Insignia Multi-Function Pressure Cookers have incorrect volume markings on their inner pots that can cause consumers to fill them beyond their intended capacity. As a result, hot food and liquids can be ejected from the devices when it’s vented or open. According to a Thursday post by the US Consumer Product Safety Commission (CPSC), Best Buy has received 17 complaints of burn injuries from these appliances, some of which were second-degree and other severe burns. Best Buy has received 31 reports of instances where food was ejected under pressure.

      According to CPSC, consumers can identify the recalled Insignia pressure cookers and inner pots, with six and eight-quart capacity, by their model numbers. Consumers are advised to stop using them immediately and contact Best Buy for a free replacement of the inner pot and floating locking valve. Best Buy also said “Nothing is more important to us than our customers’ safety.” Best Buy also started to contact the customers who had already purchased the now-recalled products directly.

    Best Buy also put a notice on its website saying that Best Buy will not provide refunds or replacements for pressure cookers returned in Best Buy stores. To receive a replacement kit, impacted consumers must register online. Eligible consumers are those who own not only the recalled pressure cookers but also the inner pots. 

    Best Buy, which is based in Richfield, Minnesota, is an American multinational consumer electronics retailer. In 1966, it was originally founded by Richard M. Schulze and James Wheeler as an audio specialty store called “sound of music” and in 1983 it was rebranded under Bestbuy with an emphasis on consumer electronics. Best Buy operates internationally in Canada、China、Mexico and Europe. As of today, Best Buy is the largest specialty retailer in the United States consumer electronics retail industry.

       According to Brand Value (China) Network, Best Buy is not only one of the largest largest specialty retailer in the world but also a brand giant. From a brand building point of view, Best Buy’s recall decision shows that Best Buy is a responsible retailer that cares about its product quality and customers. Based on“China Brand Value Evaluation Standard”, Best Buy’s recall belongs to its third indicator “product and service quality”.

      On the ranking of “The 3rd Daguan·Keweiwei World Brand Value Top 900 ” released on March 18, 2023, Best Buy’s brand value was 110.831 billion RMB, ranking the 237th. 

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作者：杨瑞安