Stars Are Shining in Consumer Electronics Show (CES) 2023, the Largest Exhibition in the World

CES 2023 was held in Las Vegas, USA from January 5 to 8, 2023. CES is the world's largest consumer electronics show, and also the world's largest consumer technology industry summit. Due to the influence of COVID-19 pandemic, CES was particularly depressed in the past two years. CES was held online in 2021; it was both online and offline held in 2022. However, the vacancy rate of booths was high, and many journalists and exhibitors canceled their exhibitions at the last minute. With the comprehensive and effective control of COVID-19 pandemic, global tourism and economy have gradually recovered. This year CES was held on the scene, with many vendors and audience present.

According to the data provided by CES organizers, this year, more than 3,200 exhibitors registered to participate in CES, covering almost all areas in the current science and technology field. Among them, many enterprises came from Daguan·the World Brand Value Top 500, such as Amazon, Microsoft, Google, Samsung Electronics, Sony, Nvidia, AMD, Lenovo, LG and Volkswagen, etc. These large enterprises have brought their innovative achievements in the past year.

Volkswagen AG officially released a concept car of medium-sized electric vehicle named ID.7 at this exhibition. This car has a glowing digital camouflage appearance, as if it were covered with QR codes coating, providing an interface connecting the real world with the digital world. The car manufacturer said that the car would be mass-produced soon, and that according to European standards, the battery life is expected to be about 700 kilometers. According to relevant news, Volkswagen ID.7 is expected to take the lead in coming up in China in the second half of 2023, and will be jointly introduced by FAW-Volkswagen and SAIC-Volkswagen, and then travel version and GTX high-performance version maybe launched.

According to the viewpoint of Brand Value (China) Network, enterprises participating in CES can greatly enhance their global popularity and influence, and at the same time, they can also get many business opportunities by displaying products on the booth and communicating directly with audience face to face. This measure is in line with the evaluation of the first-class index "Innovation Ability" in China Brand Value Evaluation Standard, which will actively enhance its ranking in the "Daguan·the World Brand Value Top 900". In the list of "Daguan·the 2nd World Brand Value Top 900" officially released on July 30, 2022, the brand value of Volkswagen Group is 875.28 billion yuan, ranking the 16 th; Amazon's brand value is 1,858.796 billion yuan, ranking the 2nd; Microsoft's brand value is 1,858.796 billion yuan, ranking the 3rd; Google's brand value is 1,718.086 billion yuan, ranking the 4th; Sony's brand value is 650.442 billion yuan, ranking the 29th; Nvidia's brand value is 450.126 billion yuan, ranking the 51st; Samsung Electronics’ brand value is 424.024 billion yuan, ranking the 56th; Lenovo's brand value is 49.213 billion yuan, ranking 560th; LG's brand value is 44.09 billion yuan, ranking the 620th; AMD's brand value is 34.214 billion yuan, ranking the 766th.

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Author:   肴筱临

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