Brand regulations are national government policies on laws and regulations on brand management, mainly related to core content such as trademark, product innovation, national policy, economic policy and intellectual property.

It includes highlights plates such as policies and regulations, asset valuation, finance and insurance, human scum network, coffee time and brand policy.

There are three common weaknesses in Chinese enterprises: first is the relatively weak basic work of the legislation construction; the second, risk prevention awareness is still not strong; the third is not enough awareness of legal operation. Enterprises in legal society also need compulsory regulation. Brand regulations not only protects the legitimate rights and interests of enterprises, but also maintains the basic economic system, standardizes supervision of legal compliance of brand operations to cultivate a healthy competition environment for enterprises to promote the excellent growth of brand innovation.

With the improvement of the market economic system and the fierce competition of the market, the quantity of the legal affairs that Chinese enterprises need to handle grow rapidly. How to prevent and mitigate the legal risk and correspond to national policy and regulation is becoming an important issue in front of management operation of all the enterprises. The range of the laws and regulations related are very extended. All the operation activities of an enterprise should be protected by law and executed smoothly by enterprises with legal protection to guarantee the well execution of operation strategy of the enterprise.

The nature of compulsory regulation of the law makes it continue to play an active role to the global economy activities in the sectors of legislation, jurisdiction and administration, even in global sectors. To be an advantageous competitor in the business operation, the enterprise not only need to be capable of fully improvisable to  create situation and pursue profit but also fulfill corporate social responsibility to ensure sustainable development of enterprises; all business owners should think about how to use the law in their operations as a strategic asset, combined with business strategies and legal analysis, to form a politics analysis that taks the advantages and guards against the disadvantages to achieve the operation target.