2019 China Top 100 Brand Value Rankings List adheres to brand standards to win the acknowledgment and trust of more brand professionals and achieve the China Brand Value Network(www.bvrcn.com) trusted by Chinese consumers.

On the recently released 2019 China Top 100 Brand Value Rankings List, Bank of China ranked No. 7 with brand value of 273.430 billion yuan.

Compared with 200.899 billion yuan in 2018, its position on the rankings list moved from no. 10 up to No. 7 with an increase of 36.10%.

Bank of China is a bank in China with the longest operation duration, it is also a bank in China with the highest globalization and totalization. As a bank with the highest internationalization, Bank of China fully plays its domestic and oversea coordination advantage, continously promote the development of its oversea businesses. Lead by the financing sector and reinforced with globalized and integrated operation capabilities, the company constantly consolidate the main channel position of the cross-border circulation of RMB to help the country establish a new situation of overall openness.

To "play, integrity, professionalism, innovation, steady performance" for the values and the construction of a new era of world-class bank.

The bank promotes the internationalization of the RMB.

Bank of China continues to consolidate the status of the main channel of RMB cross-border circulation, provides services for companies on cross-border trade and investment, leads the innovation of globalized product and service of RMB, promotes the exertion of RMB function as a international currency and advances the steady elevation of the international status of RMB.

By the end of 2017, the cross-border RMB settlement network of Bank of China has covered the whole world, it holds 11 seats in the 23 settlement banks designated by the People’s Bank of China. The cross-border RMB liquidation completed is 349.68 trillion yuan with 3.83 trillion yuan of settlement, which remains first in the world.

The bank regularly publishes “Bank of China cross-border RMB Index (BCRI)” and “Bank of China Offshore RMB Index (ORI)” , conducts research for its global customers, edits “RMB internationalization White Paper”and timely track and understand the internalization progress of RMB from the perspective of customers and market.

In 2017, according to the research conducted by Bank of China to 3134 industrial and commercial enterprises and 118 financial institutions in 25 countries and regions, about 70% of the oversee interviewees intended to participate the RMB financial market, whether onshore or offshore with a year-on-year growth of  9%.

The bank supports free trade zone.

In early 2017, the State Council promulgated the scheme of “overall deepening reform and opening up program for China (Shanghai) Pilot Free Trade Zone.”

As the country's first free trade zone, Shanghai Free Trade Zone will continue to play the role of a bridgehead in the country's free trade zones.

For four years, the Bank coordinated and allocated domestic and oversea resources to keep reinforcing the support to the construction of Shanghai Free Trade Zone.

By the end of 2017, Bank of China Shanghai Branch has opened over 15,000 free trade accounts and operated 13 billion yuan of cross-border RMB loans. It provided integrated financial services for world’s top 500 companies and helped thousands of company realized rapid development in the free trade zone.

On April 10, 2017, Dalian free trade zone brand of Bank of China was established, which became the first financial institution granted the business license and financial permit.

The bank supports a balanced regional development.

Focusing on dispersing non-capital functions of Beijing, with the increasing resource investment in construction of Beijing city sub-center and major sectors in Beijing, Tianjian and Heibei such as industries, transportation, etc, the bank promotes regional interconnection and industry merging.

The bank established collaborated marketing and project bridging mechanism to share demand information such as the industry layout adjustment, industry aggregation and migration, etc, providing services in industry transfer and bridging.

Bank of China pays attention to supporting industries such as sports, tourism, real estate, environment protection, etc which closely related to the 2022 Winter Olympics in Beijing-Zhangjiakou. The bank will provide good services for Olympic event to help the development of snow industry.

By the end of 2017, Bank of China has supported 418 collaborative development projects in Beijing, Tianjin and Hebei with the loan blance of 277.2 billion yuan; the number of accumulative projects annually launched reached 241 with the value of 119.6 billion yuan.

To support the construction of Xiongan new district, Bank of China established a decision-making committee in Xiongan to support direct submission of important and major event for the deliberation of the committee.

With accurate bredging with the demand of the new district, the bank coordinated with the government of the new district in modes of real estate finance innovation, industry innovation, green finance, etc.

Using the block chain technology to help with the construction of smart city, smart bank, the bank actively participated the digital Xiongan strategy.

The bank established global cooperation bridge to contribute finance wisdom for the construction of Xiongan new district.

Bank of China has achieved full network coverage in three counties of Xiongan district with 306 contracted farmer assistance service stations in 557 villages, and the establishment of Bank of China Hebei Xiongan Branch was officially approved.

The bank adheres to the idea of keeping science as the leading force and constructing digital banks.

Bank of China adheres to the idea of keeping science as the leading force and focuses on the building of a integrated finance mobile sector using its mobile bank businesses. 

Focusing on solving the finance service problems of customers, the mobile bank client of Bank of China integrated different life service scenes comprehensively such as daily-life, cross-border, investment. With technologies in deepening application of mobile Internet, AI, biometric identification, the bank provides one-stop online finance services for customers, helping them obtain a more convenient, highly effecient, safe and reliable mobile finance services and achieve “one mobile, one world; one mobile, all to share”.

With comprehensive application of technologies such as big data, cloud computing, Artificial Intelligent, etc, the bank integrated analysis of multiple dimension data such as transaction behavior and so on to conduct active and real-time monitoring and handling for high risk transactions on mobile bank services.

At the same time, with the application of biometric identification technologies such as face and finger print identification and emerging certification such as SIM shield, AI challenging issues, etc, the bank is capable of providing swifter and more convenient user experience for customers.

According to the “Comprehensive Evaluation and User Experience Research on Mobile Banking in(for domestic commercial banks)”, the score of user experience of the mobile banking from Bank of China ranks no. 1.

BOC Credit Factory is a service brand that Bank of China specially built for middle small enterprise customers which improves service efficiency through end to end assembly line operation and professional division of labor.

According to the operating characteristics and financing needs of SMEs(Small and medium enterprises),  the bank established rich product combination and scheme design to provide professional, high efficient, comprehensive finance services for SME customers.

In 2017, “BOC Credit Factory” continues to implement the concept of green development, support energy conservation and environmental protection, pollution control, clean energy and other industries, and retreat companies with high pollution, high energy consumption and outdated production capacity; the bank continues to optimize the credit structure and transform to elderly care, education, medical and other livelihood industries.

By the end of 2017, the credit balance of “BOC Credit Factory” reached 29.56 billion yuan for a total of 47,300 customers.

Bank of China also launched the “E Bank loans”, a quick-loan product that features quick credit, real-time approval and online withdrawal.

The product of the Internet and big data technology, integrated analysis of client assets, trading, credit and other data, a comprehensive assessment of customer qualification, rapid credit, greatly enhanced the customer experience.

By the end of 2017, the credit balance of “E Bank loans” reached 20.557 billion yuan which increased 446%.

The bank supports Beijing Rail Transit Project.

The newly incremental loan of Bank of Chin in different transportation sectors reached 200 billion yuan. The bank focuses itself on the construction of major important projects such as road support projects for 2022 Winter Olympics in Beijing, modification and expansion of national highway, Beijing new international airport, Menghua railway, Zhengxi high-speed railway, Jing-Fu-Min-Gan railway, etc.

Through close cooperation with Beijing Infrastructure Investment Co., Ltd., Bank of China Beijing Branch follows the construction of key projects of Beijing, the capital city, focusing on reinforcing the service strength in railway, highway and railway transit projects.

In July 2017, Beijing Infrastructure Investment Co., Ltd. organized the bids for transportation projects of metro, highway, etc, which included line 3, east extend of line 7 of Beijing metro, line 12, south extension of Changping line. The bank also helped 6 transportation projects and 26 bid sections of ‘livelihood project’, the  second stage of Batong line and the highway for the new Beijing Airport with a total bidding value of 61.6 billion yuan.

With extensive experience in the field of rail transportation financing and accurate grasp of customer demanding, Beijing Branch developed highly competitive tender conditions and loan programs that came to the fore ultimately, and won the bid for three metro lines, line 3, 7 and 12.

The bank supports national policy and emphasizes on the education to help revitalize the rural areas.

By increasing the public donations in education field and helping students from poor areas get better education, Bank of China puts high attention on education, which helps the development of education.

As of 2017, the bank has hosted the national student loan business in 18 consecutive years with a total payment of 22.8 billion yuan which financed more than 180 million poor students to complete their studies; for six consecutive years the bank supports the “Rainbow Bridge” charity project by funding a total of more than 290 US and China  outstanding students to other countries for exchange of learning.

Since 2002, Bank of China has carried out the poverty alleviation work for “four North counties”(Yongshou, Changwu, Xunyi, Chunhua counties in Xianyang, Shanxi province), which gave full play to the advantages of the financial industry to integrate various resources. By organic combination of poverty alleviation arrangement and local government’s planning on poverty reduction, the bank firmly grasp the accuracy and the focus of key sectors to reinforce the poverty alleviation work, which promoted the development of local economy and society and helped the poor out of poverty.

By the end of 2017, the bank accumulatively invested a total of poverty capital of 200 million yuan freely with more than 300 poverty alleviation projects, which directly benefited more than 200,000 poor people.

Based on its own characteristics, through introduction of new farming industrialization of Zhengda Group, an integrated demonstration project, Bank of China played its professional advantages and established new poverty alleviation mode which was “government + corporate + bank + poor households”, an integration of construction and farming.

The bank held the “The Promotion Conference of Xianyang - the Yangtze River Delta Region (Jiangsu) Poverty Alleviation Project “ to promote the advantages of Xianyang and poverty alleviation projects with a total of 36 signed industrial projects.

According to the characteristics of local resources, supporting the development of  distinctive agriculture with the innovation in launching the “Apple loans” and “fruit business loans” and other financial products, the bank helped local fruit processing enterprises in restructuring and upgrading.

In Chunhua, Xunyi, Yongshou and Changwu counties, the bank held training meetings with village leaders on poverty alleviation, on which, a total of 1300 people which includes party branch secretary, the first secretary, leaders of rural party member on entrepreneurship and getting rich, person in charge of village collective economic cooperatives, etc were trained.

In the aspect of energy saving and environment protection, the bank carried out numerous measurement on energy management, energy saving and renovation, green office, etc.

In addition, Bank of China strives to improve the training system, develops talent team, enrich the spare time life of employees, motivates staff enthusiasm, truly achived the goal of becoming a people-oriented enterprise.

Bank of China has received the margin depository qualification for domestic futures by Shanghai International Energy Exchange, and  it is among the first batch commercial banks that provides crude oil future margin depository business for domestic members and customers.

In the past year, the advance that Bank of China made is more than a little. It is not surprising that the bank ranks among the Top 10 compared with all respects in last year. Thus, opportunity is for the one who is prepared.

In the aspect of financial indicators, the impact of them to the brand value of Bank of China can not be ignored.

Changes in the underlying financial data leads to changes on financial assessment data and value of indicators as follows:

Note: in which the increase of tangible assets income leads to decrease of intangible assets income. The ratio of income brought by the brand factor to intangible asset income has reduced by 4%, thus, the brand income(BCF) has decreased by 26.10% compared to last year.

Secondly, the difference in historical brand income, such as the difference in 2017 and 2016 leads to the difference in the forecast brand income.

Thirdly, the industry's average return on assets Z, brand strength scores, brand strength coefficient, discount rates, etc., ultimately led to changes in brand value.

Details are as follows:

The predicted brand revenue is different, so when the discount rate and the income period are determined, the discounted value of the brand income is naturally different, that is, the brand value is different.

Note: China Brand Value Network(www.bvrcn.com) continues to keep a close eye on the brand building of the listed brands, and welcomes people from brand, business, consumer, and media sectors to pay attention to the brand of Chinese companies.

We will continue to analyze any changes of the companies on the China Top 100 Brand Value Rankings List.In the meanwhile, We also welcome well-known domestic and oversea companies provide their brand information and data to gain acknowledgment from more consumers.

China Brand Value Network(www.bvrcn.com) will use its own resources to promote brand value and share brand information from all angles and with every promotion channel.

Note: with the integration and association of pragmatic and professional brand planning companies, celebrities from brand valuation sector,, China Brand Value Network(www.bvrcn.com) jointly released 2019 China top 100 brand value rankings with  project group of Peking University China Brand Valuation Standard Research Platform, experts and scholars.

On the basis of comprehensive, scientific, independent survey and in-depth research and reasoning to the development of brand value, the project group of Peking China Brand Valuation Standard Research Platform preliminarily established “Peking University China Brand Valuation Standard”.

Brand value evaluation standard is based on seven dimensions, 34 categories of elements and more than 80 indexes in brand leadership, product, quality of service, creativity, legal rights, brand building, social responsibility and financial performance. It established a relatively complete comprehensive index system, and truly focused on the regular pattern and condition of the brand system operation and future development trend. And then, it conducts prudent, exhaustive and comprehensive evaluation on the aspects of the formation, subsistence and development, brand benefit, etc.

Adhering to the principles of corporate sustainable operation, economic value, expected income, and financial stability, based on the public data from last four years and prior, combined with field research and consumer research data, market data, the project group conducted detailed data collection research in seven dimensional systems.

In the process of valuation, hundreds of professional experts and scholars, senior company management are invited to appraise and select the candidate brands which published their financial information. The procedure of the valuation is scientific and prudent.

The acquisition of some indicators cannot completely adopt an objective method, and it is necessary to rely on expert research methods such as expert ratings or consumer surveys with certain subjective components.

Therefore, although the brand valuation strives to be objective, we still need to treat the evaluation results with a relative and dynamic thinking.

Generally speaking, this is a set of brand valuation methods that are continuously being checked and repeatedly reasoned and strive for objective, fair and scientific.

We welcome the listed companies get close contact with the China Brand Value Network, so that more key information such as brand dynamics, innovation and core competitiveness can be shared with them, by which we can timely update the valuation results and ensure a up-to-date communication.

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